Italian label forte_forte pops up at THAT Concept Store in Mall of the Emirates

Majid Al Futtaim’s homegrown concept store at Mall of the Emirates THAT Concept Store has welcomed contemporary Italian womenswear label forte_forte. The pop-up running from October 2-31 features forte_forte’s fall/winter 2022 collection.

“Everywhere I go, I always feel inspired by my journeys. I love discovering the colours, perfumes and traditional textiles. They express a lot about a country and its people. I’m so happy and proud about this wonderful opportunity to present forte_forte and show our collections in a new location, extraordinary and magical as Dubai is. The amazing space we created in collaboration with THAT Concept Store in Mall of Emirates gives us the opportunity to immerse ourselves in sensations which allow us to live through the colours, materials, textures of the fabrics. Garments and the space become one harmonious and delicate atmosphere; clothes here tell their story,” stated Giada Forte, Creative Director and Founder of forte_forte.

forte_forte’s fall/winter 2022 collection sees pure forms in jacquard fabrics illuminated with embroidery and handmade weaves, gorgeous silk satins, hypnotic tulle and vibrant coloured velvets. The collection showcases the made in Italy savoir faire. Every piece is conceived, created and sewn by expert hands in the in the north-east side of Italy close to the heart of the company. Artisanal and industrial ties with the territory are essential, as they shape the brand’s identity.