Storytelling a powerful tool for advocacy, promote equality & positive gender norms

March 1, 2023 | By RetailME Bureau

Storytelling is a wonderful medium for changemaking. An effective way to understand struggles and achievements of individuals. If anything, storytelling is a powerful tool for advocacy, promote equality and positive gender norms. A reason why footwear brand Charles & Keith has partnered with the UN Women ahead of International Women’s Day 2023 to amplify voices of women across the Asia-Pacific region through storytelling. Therein also reinforcing the brand’s commitment to empower women to forge an inclusive world.

As part of the project Charles & Keith has launched a special purple coloured edition of one of its best-selling handbag styles ‘The Alia’. The brand has pledged a $100,000 donation including 20% of all proceeds from the special edition handbag to fund the UN Women’s ‘Storytelling for Gender Equality’ project.

The project aims to build a network of women storytelling advocates around the Asia-Pacific region and bring their stories closer to a diversity of audiences to inspire positive social norms, policies to tackle violence and create an environment in which survivors of violence against women feel free to speak up about their experiences.

“Storytelling transcends cultures, allowing people to connect with each other through shared experiences. Stories allow us to explore themes and topics that may otherwise be hidden or stigmatised, including women’s experiences with violence. Storytelling about the realities of women and girls across the region informs and amplifies advocacy for social change by challenging mainstream narratives, diversifying perspectives and strengthening a sense of community – ultimately opening the door for changing policies,” stated Melissa Alvarado, Regional Manager on Ending Violence against Women, UN Women Regional Office for Asia and the Pacific.



Previous Article Next Article



GMG launches four state-of-the-art food manufacturing factories

UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in 

Continue Reading

March 22, 2023 | By RetailME Bureau
Are grocery retailers Ramadan ready?

The growth opportunity for food and grocery retailers during the Holy Month 

Continue Reading

March 22, 2023 | By Rupkatha B
GMG retail stores enable customers to embrace the spirit of Ramadan

From value, variety and convenience to philanthropy GMG retail stores, including 16 

Continue Reading

March 20, 2023 | By RetailME Bureau
Maggi to launch its first-ever NFTs

MAGGI from the house of the Nestlé is all set to launch 

Continue Reading

March 15, 2023 | By RetailME Bureau
Saudi consumers to increase spending on grocery and household items

What does 2023 look like for consumers in Saudi Arabia? A Nielsen 

Continue Reading

March 7, 2023 | By RetailME Bureau
Union Coop announces mega discounts on 10,000 products ahead of Ramadan

Dubai-based food & grocery retailer Union Coop has launched its discount campaign 

Continue Reading

March 6, 2023 | By RetailME Bureau
This brand’s mission to make every day ‘fruitful’

Around eight years ago in 2015 a brand called Fruitful Day was 

Continue Reading

March 2, 2023 | By Rupkatha B
How Jumia is empowering a new generation in Africa

Technology has the potential to transform everyday life in Africa for the 

Continue Reading

March 1, 2023 | By Rupkatha B
As inflation bites…grocery retail

Looking at the regional food retail landscape, one can’t ignore the fundamental 

Continue Reading

February 28, 2023 | By Rupkatha B
V. Nandakumar, Director – Marketing & Communications, Lulu Group International

In the early 1970s when large-scale oil exploration activities started, the UAE 

Continue Reading

February 17, 2023 | By Rupkatha B
Waitrose unveils revamped Dubai Mall store sporting new features

Waitrose & Partners UAE has renovated its 45,770 sqft Dubai Mall store 

Continue Reading

February 16, 2023 | By RetailME Bureau
MENA online grocery market to touch $25 billion by 2030

The MENA online grocery market stood at $4.5 billion in 2022 and 

Continue Reading

February 15, 2023 | By Rupkatha B

Download Images RetailME Magazine