Dubai Duty Free closes AED70 million in sales in 3 days

December 21, 2020 | By RetailME Bureau

Dubai Duty Free’s 72 hours anniversary sale from December 18 to December 20, which was also extended to its Home Delivery customers, resulted in sales of Dhs69.990 million (US$19.175 million).

Perfumes was the highest selling category with sales of Dhs17.613 million (US$ 4.825 million) during the three-day period followed by Liquor with sales of Dhs8.624 million (US$ 2.363 million). Sales of Cosmetics reached Dhs8.179 million (US$ 2.241 million) while sales of Watches topped Dhs7.891 million (US$ 2.162 million). Sales of ticket for the Dubai Duty Free Millennium Millionaire and Finest Surprise promotions combined reached a staggering Dhs7.373 million (US$2.020 million) over the 3-day period, making it the 5th most popular category.

“We are happy to see such a positive result during our annual anniversary sale both in store and online. This is very much a “thank you” to our customers and while there have been less travelers than usual at Dubai International Airport, it was great to see them respond to this special offer”, said Colm McLoughlin, Executive Vice Chairman & CEO of Dubai Duty Free.

“I would like to thank everyone for marking this special occasion with us and a special thanks to our staff, who did a great job in serving the passengers and online customers alike,” he added.

Over the three-day period a total of 104,698 sales transactions were recorded in store. Meanwhile online sales doubled during the same period with the ‘Click & Collect’ service, which offers travelers the chance to order goods in advance of their flight, generating over Dhs6.944 million (US$1.902 million) in the 72-hour period. A total of 6,331 orders were received in advance of customers travelling, with the most popular categories including Perfumes & Cosmetics, Liquor, Watches and Technology.

Dubai Duty Free’s Home Delivery Service, which was launched in June of this year and is available for UAE residents, recorded Dhs3.964 million (US$1.086 million) in sales with a total of 2,398 orders made. 12,917 units were sold to Home Delivery customers with the best-selling categories including Perfumes & Cosmetics, Fashion, Food, and Watches.

The Dubai Duty Free Anniversary offer was first introduced when the airport retailer marked its 20th Anniversary in 2003 and continues to be popular over what is traditionally a busy travel period.



Previous Article Next Article



Carrefour onboards female-led start-up The Zola Collective

Carrefour, which is owned and operated by Majid Al Futtaim in the 

Continue Reading

January 31, 2023 | By RetailME Bureau
A new branch of Waitrose comes up in Abu Dhabi’s Khalifa City

British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa 

Continue Reading

January 25, 2023 | By RetailME Bureau
Its Netherlands Food Week at Al Maya Supermarkets

UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that 

Continue Reading

January 20, 2023 | By RetailME Bureau
Tesco announces price lock to support consumers amid inflation (PC: Andrew Parsons / Parsons Media)

British grocery retail chain Tesco has announced a price lock on over 

Continue Reading

January 13, 2023 | By RetailME Bureau
Union Coop renews ISO certification

Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an 

Continue Reading

January 12, 2023 | By RetailME Bureau
Spanish supermarket chain Mercadona announces salary increase amid inflation (PC: Mercadona)

Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that 

Continue Reading

January 3, 2023 | By RetailME Bureau
Choithrams partners with Rove Hotels to open 8 new outlets

Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’ 

Continue Reading

December 30, 2022 | By RetailME Bureau
Géant to open more than 20 stores in the UAE in 2023

Part of regional retail conglomerate GMG, Géant plans to open more than 

Continue Reading

December 23, 2022 | By RetailME Bureau
FMCG online sales growing by 68% in UAE and 58% in KSA

Online share in FMCG sales has been growing all over the world, 

Continue Reading

December 19, 2022 | By RetailME Bureau
Majid Al Futtaim Retail, Standard Chartered launch region’s first Sustainable Supply Chain Finance Programme

Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle 

Continue Reading

December 15, 2022 | By RetailME Bureau
GMG and Silal partner to support 1,100 UAE farms access local retail market

UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding 

Continue Reading

December 12, 2022 | By RetailME Bureau
Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau

Download Images RetailME Magazine