10.10 Shopping Festival will support US consumers and retailers


October 4, 2020 | By RetailME Bureau

The upcoming 10.10 Shopping Festival will support US consumers and retailers. 10.10 is a US-based shopping festival centred around revitalising the hard-hit retail sector, while strategically keeping the consumer at the core of its objectives.

Research and advisory firm Coresight Research has partnered with shopping rewards app Shopkick and AI driven two-sided B2B and B2C global fashion marketplace Fashwire to launch the inaugural 10.10 Shopping Festival from October 9-11, 2020.

Also read: It will be a “historic holiday season” in the US

The on-going COVID-19 pandemic has fundamentally changed the way people are expected to shop this year. Many consumers expect to switch their spending online, and several large retailers have announced that they will not be opening their doors for the usual sales on Thanksgiving evening and Black Friday. “We have also heard concerns from retailers and logistics providers about a surge in delivery demand during the holiday, and it remains unclear if fulfilment networks will be able to meet last-minute online holiday demand,” said Deborah Weinswig, founder and CEO of Coresight Research.

“It is, thus, the optimal time to launch a new US-based shopping holiday, as it is important for retailers to pull forward holiday shopping this year to better meet consumer demand and avoid logistics bottlenecks closer to the holidays. The new 10.10 event will build on the success of Singles’ Day and 6.18 in China and Amazon Prime Day in the US. Amazon has moved its annual event to October 13-14 this year, and Target, Walmart and other large retailers have also announced that they will offer special deals to coincide with Prime Day,” she added, commenting on how the 10.10 Shopping Festival will support US consumers and retailers.

The 10.10 Shopping Festival will provide an engaging, gamified shopping experience that will drive online shopping and encourage consumers to safely get back to stores.

Coresight Research believes that 10.10 will prove valuable to retailers and become an annual event, as it will drive consumer engagement and reconceptualise what it means to give a gift. The festival will enable shoppers to buy gifts for themselves and the people they love, while also giving back to the community. The gamification features will drive sales and build loyalty without resorting to heavy discounts or gimmicks. The festival will play a vital role in pulling holiday shopping forward and encouraging people to safely return to stores.

 

For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine