Were you at the first-ever Metaverse Fashion Week?


March 31, 2022 | By RetailME Bureau

Paris, Milano, New York, London, and now, Decentraland—high fashion has gone virtual! The first-ever Metaverse Fashion Week took place from March 24-27, bursting at the seams with runway shows, after-parties, immersive experiences, shopping and panel talks.

With 60+ participating brands, artists, and designers, #MVFW22 was a milestone event in the global fashion industry. A combination of legacy luxury fashion and digital-native brands showcased their highly anticipated wearable collections, digital spaces, and breakthrough activations during the week.

Among the many prominent brands and stores at the event were Selfridges, Estée Lauder, Bulova, Tommy Hilfiger, Dolce & Gabanna and Etro. The MVFW was kicked-off with London-based retailer Selfridges opening its flagship store with an immersive experience with Paco Rabanne + Victor Vasarely collection, non-fungible tokens (NFTs), which can be viewed in the virtual store by anyone on Decentraland. The launch was reportedly inspired by the retailer’s Birmingham store and offered visitors a guided tour of the past works, history and highlights through NFTs.

In a partnership with metaverse artist Alex Box, acclaimed beauty brand Estée Lauder launched an original NFT wearable inspired by its famous serum, Advanced Night Repair. A limited quantity of 10,000 of the complimentary Advanced Night Repair NFTs was available for the duration of MVFW.

Fashion brand Tommy Hilfiger showcased its spring 2022 collection virtually at the MVFW and opened a digital store for visitors to buy NFTs connected to the label. Dolce & Gabbana also presented a series of designs on the MVFW runway featuring feline models.

Drawing inspiration from the streets of New York City, NFT trading platform Rarible’s Fresh Drip Zone featured pop-up shops of 12 brands, including PUMA, Perry Ellis and Fred Segal. Designers such as The Fabricant, Girl Gang Label, Placebo, Artisant and others were also among those featured in the Fresh Drip Zone. The closing show was by fashion brand Dundas World, which also showcased a series of its digital dresses at its pop-up store in the Luxury Fashion District.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot 

Continue Reading

May 9, 2022 | By Shruthi Nair

Eid Al-Fitr is an occasion to gather with your friends and family 

Continue Reading

April 29, 2022 | By Zubina Ahmed

Leading retailer LuLu Group further strengthened its presence in the Emirate of 

Continue Reading

April 28, 2022 | By RetailME Bureau

Jones the Grocer, the Australian gourmet grocer and café chain, announces further 

Continue Reading

April 28, 2022 | By RetailME Bureau

What is a perfect healthy snack for Ramadan? An assortment of  dried 

Continue Reading

April 14, 2022 | By Zubina Ahmed

With Ramadan almost at it’s first week, we are wondering where can 

Continue Reading

April 6, 2022 | By Zubina Ahmed

In spirit of the holy month, Amazon announced that it will contribute 

Continue Reading

April 5, 2022 | By RetailME Bureau

As consumer behaviour is changing and the demand for delivery is expanding, 

Continue Reading

March 30, 2022 | By Zubina Ahmed

As part of the ‘Gift an Iftar’ campaign, Festival Plaza, part of 

Continue Reading

March 30, 2022 | By RetailME Bureau

The Michelin Guide, a book published by the French tyre company that 

Continue Reading

March 30, 2022 | By RetailME Bureau

As the UAE eases pandemic restrictions and encourages the renewal of business 

Continue Reading

March 29, 2022 | By RetailME Bureau

Papa John’s International, Inc. has announced a new partnership with ENOC Group 

Continue Reading

March 29, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine