UAE National Day: PepsiCo launches limited-edition cans and lights up the Burj Khalifa


December 1, 2020 | By RetailME Bureau

Global food and beverage company PepsiCo, has officially unveiled limited-edition Pepsi can designs to recognise 49 years of unity between the seven emirates and to embrace the country’s spirit and values.

Designed with an eye-catching image signified by the colours of the UAE flag and elements of its famous vistas, the commemorative can designs display the celebration of 49 years of UAE’s achievements and value. Every word embedded in the design tells a unique story honouring the different cultures, experiences and backgrounds of the many nationalities living in the UAE.

In addition, Pepsi will light up UAE’s Burj Khalifa, the world’s tallest building, with an exciting and visually appealing light show, covering a total area of 33,000 square metres, dedicated to the UAE’s national colours on Tuesday, December 1st.

“We have had a long and successful journey in the UAE and are delighted to launch this campaign and the limited-edition Pepsi cans celebrating the momentous occasion. This is a moment of pride for all of us who have been part of this incredible journey, Dubai has been our home for almost five decades, and to light up the Burj Khalifa to showcase the strong spirit of togetherness that exists in the UAE is a feeling of the utmost honour”, said Aamer Sheikh, PepsiCo, GM and President, MENA and Pakistan.

Pepsi is also partnering with nefsy food app as part of its ‘Feed 49,000 families’ initiative where Pepsi will be donating 5,000 food boxes to families in need in the UAE. For a donation of AED 50, a food box containing essential items including rice, wheat, oil, sugar, salt, water and sanitiser, will be donated to families in need so they can feed up to 250,000 family members for over 10 days. With many families impacted by Covid-19, the initiative will support communities across the UAE via the Emirates Red Crescent throughout December. Anyone can contribute to the cause by visiting http://goforfund.com/product/pepsi/.

 

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Carrefour onboards female-led start-up The Zola Collective

Carrefour, which is owned and operated by Majid Al Futtaim in the 

Continue Reading

January 31, 2023 | By RetailME Bureau
A new branch of Waitrose comes up in Abu Dhabi’s Khalifa City

British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa 

Continue Reading

January 25, 2023 | By RetailME Bureau
Its Netherlands Food Week at Al Maya Supermarkets

UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that 

Continue Reading

January 20, 2023 | By RetailME Bureau
Tesco announces price lock to support consumers amid inflation (PC: Andrew Parsons / Parsons Media)

British grocery retail chain Tesco has announced a price lock on over 

Continue Reading

January 13, 2023 | By RetailME Bureau
Union Coop renews ISO certification

Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an 

Continue Reading

January 12, 2023 | By RetailME Bureau
Spanish supermarket chain Mercadona announces salary increase amid inflation (PC: Mercadona)

Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that 

Continue Reading

January 3, 2023 | By RetailME Bureau
Choithrams partners with Rove Hotels to open 8 new outlets

Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’ 

Continue Reading

December 30, 2022 | By RetailME Bureau
Géant to open more than 20 stores in the UAE in 2023

Part of regional retail conglomerate GMG, Géant plans to open more than 

Continue Reading

December 23, 2022 | By RetailME Bureau
FMCG online sales growing by 68% in UAE and 58% in KSA

Online share in FMCG sales has been growing all over the world, 

Continue Reading

December 19, 2022 | By RetailME Bureau
Majid Al Futtaim Retail, Standard Chartered launch region’s first Sustainable Supply Chain Finance Programme

Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle 

Continue Reading

December 15, 2022 | By RetailME Bureau
GMG and Silal partner to support 1,100 UAE farms access local retail market

UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding 

Continue Reading

December 12, 2022 | By RetailME Bureau
Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine