TOMS Middle East to launch its first NFT collection
Part of Apparel Group in the region TOMS Middle East is set to bring its social impact model to the metaverse with the release of 10 NFTs.
Ten NFTs have been created to showcase key moments in TOMS history and will be featuring the TOMS classic Alpargata – the shoe that started it all. The limited-edition TOMS NFT collection will be available on opensea.com from December 16. The designs are inspired by the below TOMS milestones:
The proceeds from the NFT sales will be donated to TOMS Impact Partner, International Medical Corps, who the brand has partnered with since 2013. International Medical Corps launches large-scale initiatives to bring mental health and psychosocial services to displaced populations living in emergency situations, working with traditional community-based support groups and key people who can offer basic psychosocial support within the community as well as local doctors and nurses.
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