Rolls-Royce offers the world’s first ‘whispers only’ experience in Abu Dhabi


January 6, 2021 | By RetailME Bureau

Rolls-Royce Motor Cars has created its first Whsipers Experience at its showroom in Abu Dhabi. The only one of its kind anywhere in the world, this new lounge-style installation immerses patrons in a unique interactive space.

The principal attraction of this new addition to the Abu Dhabi Motors premises is a giant screen where customers and visitors are introduced to the marque’s Whispers App. Launched earlier in 2020, access to the Whispers App is reserved solely for Rolls-Royce owners. Members enjoy wide-ranging, specially-commissioned editorial content, curated cultural experiences, and exclusive opportunities to acquire rare, whimsical items. They can also exhibit their cars for fellow owners to view and admire.

The Whispers Experience seamlessly blends the digital and physical worlds. The bespoke carpeting is made from the same luxurious lambswool used in all its cars; the ceiling is sprinkled with twinkling fibre-optic lights that mimic the famous Starlight Headliner. Even the music playing discreetly in the background is inspired by aspects of the marque.

“We developed the Whispers Experience as an entirely new way for customers to encounter and discover the brand. Like a Rolls-Royce motor car, it brings together the very latest technology and the finest hand-crafted materials to create something absolutely unique. We are honoured to invite all our Rolls-Royce customers to Abu Dhabi Motors to discover this breath-taking experience for themselves”, said , Remy Hussein, Rolls-Royce Abu Dhabi Motors Marketing and CRM Manager.

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