Rolls-Royce offers the world’s first ‘whispers only’ experience in Abu Dhabi


January 6, 2021 | By RetailME Bureau

Rolls-Royce Motor Cars has created its first Whsipers Experience at its showroom in Abu Dhabi. The only one of its kind anywhere in the world, this new lounge-style installation immerses patrons in a unique interactive space.

The principal attraction of this new addition to the Abu Dhabi Motors premises is a giant screen where customers and visitors are introduced to the marque’s Whispers App. Launched earlier in 2020, access to the Whispers App is reserved solely for Rolls-Royce owners. Members enjoy wide-ranging, specially-commissioned editorial content, curated cultural experiences, and exclusive opportunities to acquire rare, whimsical items. They can also exhibit their cars for fellow owners to view and admire.

The Whispers Experience seamlessly blends the digital and physical worlds. The bespoke carpeting is made from the same luxurious lambswool used in all its cars; the ceiling is sprinkled with twinkling fibre-optic lights that mimic the famous Starlight Headliner. Even the music playing discreetly in the background is inspired by aspects of the marque.

“We developed the Whispers Experience as an entirely new way for customers to encounter and discover the brand. Like a Rolls-Royce motor car, it brings together the very latest technology and the finest hand-crafted materials to create something absolutely unique. We are honoured to invite all our Rolls-Royce customers to Abu Dhabi Motors to discover this breath-taking experience for themselves”, said , Remy Hussein, Rolls-Royce Abu Dhabi Motors Marketing and CRM Manager.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau




Download Images RetailME Magazine