|Rolls-Royce Motor Cars has created its first Whsipers Experience at its showroom in Abu Dhabi. The only one of its kind anywhere in the world, this new lounge-style installation immerses patrons in a unique interactive space.
The principal attraction of this new addition to the Abu Dhabi Motors premises is a giant screen where customers and visitors are introduced to the marque’s Whispers App. Launched earlier in 2020, access to the Whispers App is reserved solely for Rolls-Royce owners. Members enjoy wide-ranging, specially-commissioned editorial content, curated cultural experiences, and exclusive opportunities to acquire rare, whimsical items. They can also exhibit their cars for fellow owners to view and admire.
The Whispers Experience seamlessly blends the digital and physical worlds. The bespoke carpeting is made from the same luxurious lambswool used in all its cars; the ceiling is sprinkled with twinkling fibre-optic lights that mimic the famous Starlight Headliner. Even the music playing discreetly in the background is inspired by aspects of the marque.
“We developed the Whispers Experience as an entirely new way for customers to encounter and discover the brand. Like a Rolls-Royce motor car, it brings together the very latest technology and the finest hand-crafted materials to create something absolutely unique. We are honoured to invite all our Rolls-Royce customers to Abu Dhabi Motors to discover this breath-taking experience for themselves”, said , Remy Hussein, Rolls-Royce Abu Dhabi Motors Marketing and CRM Manager.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Union Coop, a consumer cooperative in the UAE, revealed that 78% of
Union Coop has opened its 23rd branch within the UAE in Jumeirah
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
A Concept by MUSE, a new homegrown retail destination by Chalhoub Group,
Saudi-based luxury retailer, AlMalki Group recently revealed the key elements that is
Retailers are using their physical spaces to create memorable experiences for their
UAE-based Majid Al Futtaim has opened the region’s first AI-powered check-out free
NFTs and Blockchain technology are two of the most talked-about digital topics
Dragon Mart, the world’s largest Chinese trading hub outside mainland China, has
Alshaya Group this week celebrated the ‘go live’ of its 100th online
UAE-based GMG is embarking on a wide-ranging digital transformation project that will enhance its
Jumbo, the second largest supermarket chain in the Netherlands, is part of the
Remember the teleshopping channels on cable TV or the long home shop
Words by Joanne Joliet, Head of Worldwide Fashion & Apparel at Amazon