Rolls-Royce offers the world’s first ‘whispers only’ experience in Abu Dhabi


January 6, 2021 | By RetailME Bureau

Rolls-Royce Motor Cars has created its first Whsipers Experience at its showroom in Abu Dhabi. The only one of its kind anywhere in the world, this new lounge-style installation immerses patrons in a unique interactive space.

The principal attraction of this new addition to the Abu Dhabi Motors premises is a giant screen where customers and visitors are introduced to the marque’s Whispers App. Launched earlier in 2020, access to the Whispers App is reserved solely for Rolls-Royce owners. Members enjoy wide-ranging, specially-commissioned editorial content, curated cultural experiences, and exclusive opportunities to acquire rare, whimsical items. They can also exhibit their cars for fellow owners to view and admire.

The Whispers Experience seamlessly blends the digital and physical worlds. The bespoke carpeting is made from the same luxurious lambswool used in all its cars; the ceiling is sprinkled with twinkling fibre-optic lights that mimic the famous Starlight Headliner. Even the music playing discreetly in the background is inspired by aspects of the marque.

“We developed the Whispers Experience as an entirely new way for customers to encounter and discover the brand. Like a Rolls-Royce motor car, it brings together the very latest technology and the finest hand-crafted materials to create something absolutely unique. We are honoured to invite all our Rolls-Royce customers to Abu Dhabi Motors to discover this breath-taking experience for themselves”, said , Remy Hussein, Rolls-Royce Abu Dhabi Motors Marketing and CRM Manager.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Carrefour onboards female-led start-up The Zola Collective

Carrefour, which is owned and operated by Majid Al Futtaim in the 

Continue Reading

January 31, 2023 | By RetailME Bureau
A new branch of Waitrose comes up in Abu Dhabi’s Khalifa City

British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa 

Continue Reading

January 25, 2023 | By RetailME Bureau
Its Netherlands Food Week at Al Maya Supermarkets

UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that 

Continue Reading

January 20, 2023 | By RetailME Bureau
Tesco announces price lock to support consumers amid inflation (PC: Andrew Parsons / Parsons Media)

British grocery retail chain Tesco has announced a price lock on over 

Continue Reading

January 13, 2023 | By RetailME Bureau
Union Coop renews ISO certification

Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an 

Continue Reading

January 12, 2023 | By RetailME Bureau
Spanish supermarket chain Mercadona announces salary increase amid inflation (PC: Mercadona)

Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that 

Continue Reading

January 3, 2023 | By RetailME Bureau
Choithrams partners with Rove Hotels to open 8 new outlets

Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’ 

Continue Reading

December 30, 2022 | By RetailME Bureau
Géant to open more than 20 stores in the UAE in 2023

Part of regional retail conglomerate GMG, Géant plans to open more than 

Continue Reading

December 23, 2022 | By RetailME Bureau
FMCG online sales growing by 68% in UAE and 58% in KSA

Online share in FMCG sales has been growing all over the world, 

Continue Reading

December 19, 2022 | By RetailME Bureau
Majid Al Futtaim Retail, Standard Chartered launch region’s first Sustainable Supply Chain Finance Programme

Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle 

Continue Reading

December 15, 2022 | By RetailME Bureau
GMG and Silal partner to support 1,100 UAE farms access local retail market

UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding 

Continue Reading

December 12, 2022 | By RetailME Bureau
Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine