Retailers are using their physical spaces to create memorable experiences for their customers, where the store in no longer just a place for transactions. The role and purpose of stores are evolving to become experience centres, marketing avenues, and even event venues where customers are encouraged to spend more time in the outlets.
On the other hand, customers are inundated with choices as businesses are all vying for their time (and money), which is why the offerings now must stand out, fulfil their needs and desires and also align with their ideologies.
According to Accenture’s study on corporate sustainability, 99% of chief executives from the world’s leading organisations say sustainability is critical to their future success. In line with this, many retailers in the region are putting emphasis on sustainability in their practices and infrastructure. Silicon Central, located at Dubai Silicon Oasis, the first eco sustainable district in Dubai focused on low carbon footprint, which houses a 9,000 sqm flagship Lulu store is one such regional example.
“With fewer tourists (on account of the ongoing crisis), our industry heavily depends on residents to sustain businesses and to get footfall through the door, we constantly need to innovate and offer immersive experiences as well as build malls that are environmentally friendly for the more conscious consumer,” Salim M A – Director Lulu Group.
The idea of sustainability even expands to greenery within facets of the retail environment, providing a more welcoming atmosphere for those who’d like to indulge in some ‘retail therapy’. Biophilia describes the innate emotional connection humans feel toward nature (like plants) and other forms of life. The ‘biophilia hypothesis’ suggests that as humans evolved within the natural environment, they became hard-wired to respond positively to sources of greenery and life.
Studies have shown that retail environments without natural greenery can trigger information overload in consumers. Increased manufactured stimuli in stores can often result in purchase postponement, shopping fatigue, dissatisfaction, negative word-of-mouth, decreased store loyalty and trust and product misuse, according to The effects of urban retail greenery on consumer experience: Reviewing the evidence from a restorative perspective report.
“This unique design ethos in Silicon Central calls for a need to bring greenery into the commercial space. Hence the mall will be populated by plants, water, and natural light, recreating an oasis in the city,” he said.
“The extensive use of natural light is another example of making the optimum use of existing resources. By lowering the overall energy consumption of the mall without compromising on the design, we hope to stay at the forefront of style, technology and sustainable innovation, starting with our Silicon Central project,” he added.
Retail is one of the most successful and thriving sectors in theJanuary 26, 2022 | By Shruthi Nair
Throughout the month of January, Dubai Shopping Festival will help parents keepJanuary 19, 2022 | By RetailME Bureau
It is the final week of the 27th edition of the Dubai
Foodlink Global Restaurants & Catering Services, the F&B services enterprise in India
‘Tis the time to be jolly! The festive season is back. Celebrate
“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’,
The long weekend might be over but the Etisalat Beach Canteen 2021
UAE gears up to celebrate this year’s National Day celebrations in the
UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online
Amazon.ae announced that the 11.11 sale is back once again this year
Abu Dhabi Cooperative Society’s COOP City store is now open in Lake
Union Coop, a consumer cooperative in the UAE, revealed that 78% of
Union Coop has opened its 23rd branch within the UAE in Jumeirah
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
6thStreet.com has announced its launch in Egypt by H2 2022 for customers
H&M, the world-famous retail clothing company founded in Sweden, has revealed that
The future is here, but it is just unevenly distributed. A visionary
ADNOC Distribution, the UAE’s fuel convenience retailer, is the first fuel retailer
By Justina Eitzinger – RetailME Bureau The Greenhouse, Chalhoub Group’s space for
Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, fully
The gifting industry today is globally valued at $620 billion, says Husain
A Concept by MUSE, a new homegrown retail destination by Chalhoub Group,
UAE-based Majid Al Futtaim has opened the region’s first AI-powered check-out free
UAE-based e-commerce platform 6thStreet.com and Apparel Group in partnership with boutique PR
Brick-and-mortar retail isn’t dead, but boring retail is. The industry as a