GMG Sports reveals new omnichannel strategy


January 13, 2021 | By RetailME Bureau

Gulf Marketing Group (GMG) is gearing up for a continued surge in e-commerce demand across its GMG Sports division, in which online sales have more than doubled in volume between 2019 and 2020. The company has now deployed an expanded omnichannel ecosystem that enhances customers’ accessibility to leading sports brands through digital and mobile-commerce platforms.

The new omnichannel retail ecosystem is now being used by Sun and Sand Sports across the region, with other GMG Sports brands to leverage the same ecosystem in the near future.

As part of its own digital transformation, GMG Sports has brought new technologies and investments into three key areas: the customer journey, access to inventory across stores, and customer care.

Mohammad A. Baker, Deputy Chairman and CEO of GMG, noted: “As a group, we have always embraced new technology to deliver more engaging and rewarding experiences to consumers. This latest project recognizes that individuals today want even greater access to their favorite stores and brands quickly and conveniently, whether in the shopping mall, via their laptop, or on the go with their smartphone. By strengthening our omnichannel approach, our customers can expect a more consistent and personalized shopping experience backed by intelligent technology.”

Bhavna Buttan, Chief Operating Officer at GMG, added: “Incorporating more scalable digital solutions into our retail operations enables us to not only improve current customer interactions, but anticipate market needs and respond to them swiftly and effectively. That is essential to us as a growing business with demand for our products surging across the region.”

Customers of Sun and Sand Sports will be able to access inventory from across all stores as the solution is rolled out over the next 6-8 months. An additional marketing cloud system will also support seamless relationships between brands and customers.

In addition to the sports division, GMG also has a growing presence in other business verticals, including healthcare, food, education, real estate, and logistics. Across the holding group, it has successfully scaled homegrown brands such as Supercare pharmacies, food brand Farm Fresh, and logistics provider Trilogi. GMG has also introduced more than 90 international brands into the Middle East to date.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’, 

Continue Reading

December 6, 2021 | By Zubina Ahmed

The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau




Download Images RetailME Magazine