UAE-based e-commerce platform 6thStreet.com and Apparel Group in partnership with boutique PR and communication agency, Marsaana has announced that they will be hosting an Interactive Live Shopping experience for consumers with different brands each week.
Interactive Live Shopping events for consumers are revolutionizing e-commerce today. The concept, originating in China, is rapidly expanding across the globe as the exponential growth in e-commerce and video streaming is facilitating the shift in consumer behaviour towards live shopping.
“We believe that the entertaining and value adding Live Shopping Experience will become an essential part of e-commerce in the near future. With live shopping video marketing, companies receive immediate engagement, strengthen, and personalize their brand profile, and ultimately increase sales” says Marsa von Walzel, Founder and CEO of Marsaana and UAE resident for more than 20 years.
The live shopping events, usually 45-60 minutes in length, take place in the companies’ own online store platforms using live streaming. An influencer or a company expert introduces the products and consumers have the opportunity to add them directly to their shopping basket and buy them during the event. The consumers also have a chance to communicate with the influencer or expert on live chat, creating a personalized and interactive event and increasing the conversion and add-to-cart ratios. Cosmetics and fashion companies have been first to adapt the concept, but the trend is rapidly expanding to other areas, such as car retail and real estate.
“While the events currently take place on the online stores, they can also be adapted into a one-on-one shopping experience between a physical store and customer and become a significant source of revenue for these stores as well – there is no limit for growth within the live shopping”, concludes Marsa von Walzel.
The key to a successful omnichannel future
A frictionless omnichannel experience which is predictive, value-focused, and highly personalised is
February 16, 2023 | By RetailME Bureau
Scandinavian brand J Lindeberg capitalises on the rise of athleisure to expand in the UAE
J Lindeberg was started by Johan Lindeberg in 1990s with the aim
September 2, 2022 | By RetailME BureauDubai Duty Free contributes AED20-mn towards UAE’s ‘1 Billion Meals Endowment’ campaign
GMG launches four state-of-the-art food manufacturing factories
Ramadan shopping trends for home and fashion have evolved: REDTAG
/ 
UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in
The growth opportunity for food and grocery retailers during the Holy Month
From value, variety and convenience to philanthropy GMG retail stores, including 16
What does 2023 look like for consumers in Saudi Arabia? A Nielsen
Dubai-based food & grocery retailer Union Coop has launched its discount campaign
Technology has the potential to transform everyday life in Africa for the
Looking at the regional food retail landscape, one can’t ignore the fundamental
In the early 1970s when large-scale oil exploration activities started, the UAE
Waitrose & Partners UAE has renovated its 45,770 sqft Dubai Mall store
/ 
Homegrown premium chocolatier Patchi reopened its revamped flagship boutique at Dubai Mall.
Airport retailer Dubai Duty Free announced its contribution of AED20 million towards
Swiss Arabian is redefining the fragrance journey of customers by reimagining perfume development,
Luxury retailer Chalhoub Group has launched its web3-native, community-centric sneaker brand SOL3MATES.
In an exclusive interview with RetailME fifth-generation business leader and Director of
The ninth Retail Leaders Circle MENA Summit discussed how the sector can
As consumer demand for digital and omnichannel experiences continues to accelerate Majid
With Shop Qatar running until 18th and Qatar International Food Festival scheduled
![Coffee meets olive oil at Starbucks [PC: Starbucks Coffee Company]](https://www.imagesretailme.com/wp-content/uploads/2023/02/20230221-Starbucks-Oleato-Golden-Cold-Foam-Handoff-282x188.jpg)
Raising the bar on innovation Starbucks Coffee Company continues its legacy as
Airport retailer Dubai Duty Free has donated AED2 million to Emirates Red
Global platform for luxury fashion FARFETCH is building a bridge between fashion
As part of its expansion plans in 2023 regional retail conglomerate Apparel
Previous Article
