Indigenous artistry

March 25, 2024 | By Anurima Das

Gautam Sinha, Founder & Creative Director, Nappa Dori

Nappa Dori, founded in late 2010 in Hauz Khaz Village, South Delhi, embarked on a remarkable journey in India and slowly across the world. Globally, Nappa Dori boasts 14 stores, including 4 Cafe Dori outlets and a standalone Dori Living store in Delhi. In the UAE, the brand has a prominent presence in Alserkal Avenue. Starting in a tiny 8 sqm space within a scooter garage, the brand capitalised on the vibrant tourist hub, attracting both expatriates and locals. With a unique blend of craftsmanship and location, Nappa Dori swiftly gained recognition, navigating the complexities of Indian business terrain with resilience and adaptability.

Gautam Sinha, Founder & Creative Director, Nappa Dori, shared the brand’s growth story in the UAE with IMAGES RetailME.

How is Dubai as a market for an Indian brand?

On the face of it, Dubai is a city bustling with opportunities for everyone who has something to offer. For both international and Indian retailers, it’s a gateway to the Middle East and beyond, making it extremely crucial for brands to work on carving a niche for themselves in this market. During the initial years of the city’s boom in the global scene, it rose to fame as ‘the’ destination for shopping enthusiasts from the world over; the focus then was solely on one aspect and that was generating a point of sale. Today, however, with evolving times, the city has shifted gears to pioneer the concept of immersive experiences in both the local and global retail landscape. I for one have witnessed this evolution firsthand, having navigated the challenges of setting shop in this market. In a city of retail abundance, it’s quite a task to stand out, selling products just doesn’t cut it. What do you have to offer that the others don’t? What is it that makes you click? This is where the concept of community building comes in.

What are your expansion plans for 2024?

We have been working on expanding our Travel Equipment range and are very bullish on travel. Hence in 2024 we are opening in two major airports in India, in New Delhi and Mumbai international airport, along with expanding into Europe, mainly Scandinavia.

How do you foresee the future shaping up for retail courtesy technology and artificial intelligence (AI)?

In terms of technology’s role in retail, I envision AI revolutionising the industry. Key areas of impact include the creation of off-the-shelf bespoke products with unparalleled personalisation and the emergence of immersive virtual retail experiences, rendering traditional shopping websites obsolete. The envisioned virtual stores will offer lifelike interactions, replicating the physical shopping experience seamlessly. Nappa Dori’s journey is a testament to the entrepreneurial spirit and innovation, navigating the intricacies of the Indian market while embracing global trends and technological advancements to shape the future of retail.

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