IKEA Centres Russia expanding retail portfolio with Middle Eastern partners

May 8, 2017 | By RetailME Bureau

IKEA Centres Russia expanding retail portfolio with Middle Eastern partners

Dubai’s home-grown concept, The Noodle House developed by the Jumeirah Group, is satiating many diners in Russia through two branches in Moscow, including one in MEGA Khimki.

No wonder, over 100 stores have opened in Russia within developer and operator IKEA Centres Russia’s portfolio through Middle Eastern franchise partners and Turkish brands.

IKEA Centres Russia is part of IKEA Group, which has developed its chain of shopping centres under the brand name MEGA throughout Russia.

Franchise groups such as Alshaya Group, Surya Group and Fiba Group have opened a total of 73 stores including Starbucks, Marks & Spencer, MAC and Jo Malone. This Middle Eastern and Russian retail partnership has been facilitated by similarities in business environment, buying patterns and trade.

Of the 73 stores, 53 have opened through Alshaya Group, 18 through Fiba Group and 2 through Surya Group. There are 30 Turkish brands that currently have stores in the MEGA shopping centre across Russia. These include home-grown Turkish fashion brand DeFacto, which opened the first Russian store in a MEGA centre.

“We have been fuelling enquiries from franchise partners looking to establish themselves within the Russian retail and leisure sector. Launching a brand within Russia is a stepping stone into entering and establishing themselves well within promising market for retailers. It is our hope that we can continue this strong relationship, and facilitate these franchises within our MEGA shopping centres going forward,” says Svetlana Burzyantseva, head of leasing, IKEA Centres Russia.

IKEA Centres Russia is clocking healthy growing, strengthening its position in Russia. IKEA Centres Russia is present in 11 regions throughout the country with 14 MEGA shopping centres. Since last year, the company has extended its tenant mix with 90 new brands across 100 stores representing a total of 362,700 sqft. Some of the latest brand additions include Armani Exchange, Custo Barcelona, Helly Hansen, Hunkemöller, KIKO Milano, Lindt, Mövenpick and Nyx, to name a few. The majority of the international retailers are operating under franchising agreements.

Currently, IKEA Centres Russia is undergoing a €2 billion investment programme, designed to deliver innovative and experiential meeting places alongside world-class retail. The new meeting places will bring commercial upgrades to food court areas, shopping galleries and leisure zones.

Previous Article Next Article



InFlavour to showcase diversity of KSA’s F&B sector

Global heavyweights from around the world are confirming their participation at InFlavour, 

Continue Reading

September 6, 2023 | By RetailME Bureau

Coffee Planet has unveiled a new brand identity to reinforce its position 

Continue Reading

August 7, 2023 | By Anurima Das
Food positive

The expansion of the organic food and grocery market in the UAE 

Continue Reading

July 26, 2023 | By Anurima Das
Union Coop reaffirms commitment to create an inclusive retail environment

Dubai-based consumer cooperative brand Union Coop has signed a memorandum of understanding 

Continue Reading

July 24, 2023 | By RetailME Bureau
GMG opens Monoprix in Nakheel Mall

UAE-based diversified business GMG’s Everyday Goods – Retail division has announced the 

Continue Reading

July 19, 2023 | By RetailME Bureau
What’s special about Dubai’s newly opened fruit & vegetable market?

Located in Al Aweer and spanning 66,000 square metres the recently opened 

Continue Reading

July 18, 2023 | By RetailME Bureau
Agthia Group launches $54-mn corporate venture capital fund

Abu Dhabi-based diversified F&B company Agthia Group has launched a $54 million 

Continue Reading

July 13, 2023 | By Rupkatha B
Carrefour UAE plans to recruit 2,500 Emiratis by 2026

Grocery retail major Carrefour, owned and operated by Majid Al Futtaim in 

Continue Reading

July 6, 2023 | By RetailME Bureau
GMG opens first monop store in Dubai

UAE-based diversified business GMG has opened the first monop convenience store at 

Continue Reading

June 20, 2023 | By RetailME Bureau
Carrefour strengthens Emiratisation commitment

Carrefour, which is owned and operated by Majid Al Futtaim Retail in 

Continue Reading

June 6, 2023 | By RetailME Bureau
Al Maya SMKTS diversifies product range

UAE-based supermarket chain Al Maya SMKTS, part of Al Maya Group, continues 

Continue Reading

June 6, 2023 | By RetailME Bureau

Download Images RetailME Magazine