Ahead of its upcoming store opening in The Dubai Mall this month, German luxury brand Hugo is launching a pop-up at the Dubai Duty Free (DDF) in Dubai International Airport, Terminal 1.
The 100 sqm pop-up store creates a unique shopping environment, fostering the brand’s urban, progressive lifestyle attitude. The pop-up store at DDF will carry the latest fall/winter 2018 menswear collection, which presents sharp cuts and clean designs that stand outside of the status quo. With tailoring at its core and a strong casual influence, Hugo questions the established notions of menswear to create clothing for those who lead rather than follow.
The store will feature the Hugo logo collection, designed with the selfie nation in mind.
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