How this Sunset Hospitality Group brand is reducing environmental footprint


May 11, 2023 | By RetailME Bureau

Sunset Hospitality Group’s brand Azure Beach Dubai has recently implemented an initiative to reduce its environmental footprint. To combat the issue of single-use glass waste Azure Beach has purchased a glass crusher that pulverizes glass bottles into sand eliminating the need to send glass through a lengthy recycling process or to a landfill. By using the fine and medium sand particles, Azure Beach will be able to reduce its need to import new sand for its private beach. The larger particulates from the glass crusher are used to create coasters, flowerpots and more. In addition to reducing waste, Azure Beach’s initiative also eliminates the carbon footprint associated with importing these small goods as well as from transporting glass offsite. “We will consume more than 50 tonnes of single-use glass this year and given that glass is so often overlooked. We are in a fortunate position to execute this initiative that we hope will inspire others to see certain ‘waste’ as raw material,” said Eric Ballard, General Manager of Azure Beach. He added that this is one of several initiatives as part of a larger focus on reducing Sunset Hospitality Group’s environmental impact.

Sunset Hospitality Group’s brand Azure Beach Dubai has recently implemented an initiative to reduce its environmental footprint. To combat the issue of single-use glass waste Azure Beach has purchased a glass crusher that pulverizes glass bottles into sand eliminating the need to send glass through a lengthy recycling process or to a landfill.

By using the fine and medium sand particles, Azure Beach will be able to reduce its need to import new sand for its private beach. The larger particulates from the glass crusher are used to create coasters, flowerpots and more. In addition to reducing waste, Azure Beach’s initiative also eliminates the carbon footprint associated with importing these small goods as well as from transporting glass offsite.

“We will consume more than 50 tonnes of single-use glass this year and given that glass is so often overlooked. We are in a fortunate position to execute this initiative that we hope will inspire others to see certain ‘waste’ as raw material,” said Eric Ballard, General Manager of Azure Beach. He added that this is one of several initiatives as part of a larger focus on reducing Sunset Hospitality Group’s environmental impact.

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