Max Fashion announces digital transformation


January 22, 2017 | By RetailME Bureau

Landmark Group’s value fashion brand Max Fashion has recently undergone a digital transformation to simplify and enhance the shopping experience for its customers. Based on customer feedback around their shopping preferences, Max launched a number of innovative services that continue to build on its regional success.

The brand’s digital transformation is underpinned by the launch of its new online shopping website (www.maxfashion.com) and cutting-edge applications for iOS and Android devices. Max also launched a way to shop directly from their Instagram account – maxfashionmena.

Max has transformed the shopping experience of its customers by offering a wide variety of women, kids and men’s apparel and accessories including footwear and household products, all at the click of a button. Response to the new site has been phenomenal with over 2.5 million page views since it went live on November 24, 2016. The site also offers free delivery on orders above AED200 for all online purchases.

“The world is going through a major transformation thanks to the availability of smartphones and improved mobile connectivity, making retailers rethink their approach to delivering on their customers’ needs and expectations,” says Tanya Todd, CEO, Max Fashion. “By listening to our customers and understanding their shopping preferences, we are able to maintain market leadership by providing great fashion products, coupled with world-class customer experiences. Whether its innovation in product or in design at the retail level or in the way we interact with our customers through our digital channels, our goal is to offer customers the most rewarding experience in value fashion.”

Max also recently launched #MyMaxStyle to inspire the youth today to share their looks using the hashtag and stand a chance to get featured on www.maxfashion.com. Through this initiative, Max wants to target and inspire their growing customer base of millennials across the region.

Max will soon launch its own ‘click and collect’ service, allowing customers to make online purchases at their convenience and choose to collect their items at their preferred Max store.

Max also introduced its ‘in-store kiosk’ concept at its flagship stores, providing customers with easy access to the entire range of Max products, if a customer couldn’t find her/his size or colour she/he could order them online from the store and get them delivered to their doorstep. Customers can also continue to enjoy other great online and offline services such as next day delivery, cash on delivery, easy and fast one touch pay and check out, a 30-day returns policy, allowing customers to return products via courier or via Max stores, thus making returns convenient even while shopping at maxfashion.com.

Further Max has now linked online purchases to Landmark Group’s loyalty programme, Shukran, memberships, making it easy to earn and redeem Shukran points across online and offline platforms, thereby providing an omnichannel shopping experience.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



It is the final week of the 27th edition of the Dubai 

Continue Reading

January 21, 2022 | By RetailME Bureau

Foodlink Global Restaurants & Catering Services, the F&B services enterprise in India 

Continue Reading

December 29, 2021 | By Zubina Ahmed

‘Tis the time to be jolly! The festive season is back. Celebrate 

Continue Reading

December 19, 2021 | By RetailME Bureau

“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’, 

Continue Reading

December 6, 2021 | By Zubina Ahmed

The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley




Download Images RetailME Magazine