Furniture retailer Ikea plans to test three small store formats in the UK before 2015-end in order to become more accessible to consumers. The small format trial is part of Ikea’s global initiative. It is also trialling similar stores in Pamplona, Spain, Tromsø in Norway and Jyväskylä in Finland. However, these small formats will not act as replacement for upcoming Ikea big-box stores.
The first small format trial in the UK will be through a 19,000 sqft order and collect store in a Norwich retail park set to open in autumn, serving as a studio where customers can plan complex purchases such as kitchens. Customers who order in-store will have the option of having products delivered to their homes or to the Norwich store for pick-up. A café will also feature in the Norwich store.
“We need to start testing different store models. That is one of the areas where many UK retailers have been at the forefront and now it is our turn. But it will always complement the existing store portfolio,” says Ikea UK country manager Gillian Drakeford. “Click-and-collect will launch in small format stores eventually, but only once it has launched in larger stores first once Ikea completes a global IT infrastructure overhaul.”
Considering that customers ordering kitchens from Ikea often visit the store up to eight times, Ikea hopes the Norwich store will make the retailer a lot more accessible to customers in the area, who currently need to undertake a four-hour round trip to get to the nearest Ikea in Lakeside.
The retailer is developing the layout of the three small format stores, but plans to develop different concepts in each including in-store technology that will link up the offline and online experience. Ikea is exploring the possibility of launching one of its small format stores in London. On the other hand, the retailer is also planning to open four large stores in Reading, Greenwich, Sheffield and Exeter. The Reading store will open first and is expected to be ready for business by next summer.
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
The jewellery making industry has been under tremendous scrutiny over the yearsFebruary 11, 2021 | By Shruthi Nair
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Homegrown, organic and plant milk company, Koita has announced its expansion into
UAE-based Home Box has expanded its footprint in Abu Dhabi by opening
Al-Futtaim ACE launched its brand new express store at Nakheel Mall in
Pan Emirates has unveiled its second store at the Doha Festival City
“The saying home is where the heart is, has now changed to
UAE-based Al Futtaim ACE, a home improvement and outdoor brand, announces the opening
Sweden-based home furnishing retailer, IKEA has opened its new store in Abu
Home-grown furniture brand Chattels & More are expanding in the region with a
UAE-based home furnishing retailer PAN Emirates Home Furnishings announces major expansion plans
Swedish furniture retailer IKEA announced that it would open its second store
Muscat – The globally renowned furniture brand, IKEA, is all set to
A new UAE e-commerce platform, Flip19.com, goes live in Dubai. The site