UAE-based Home Box has expanded its footprint in Abu Dhabi by opening a new store in Deerfields Mall.
The store boasts offers a wide collection of home products customized for the largely Arabic clientele that the mall traditionally attracts.
“Having created a sensation among customers across the UAE through our fabulous and attractively priced products, Home Box is excited to launch its new store in Deerfields Mall, Abu Dhabi” said Ajay Antal, CEO of Home Box. “The mall, known as a popular haunt of shoppers from Abu Dhabi, provides a strategic gateway to a new set of customers for Home Box. We are fully geared to provide a superior level of service and the most diversified range in furniture and homeware to our Abu Dhabi customers.”
“At Home Box, we constantly research the market and focus on creating products that meet the needs of our customers. Our aim is to fill the gap in the market for fashion-forward, contemporary home essentials at value-for-money prices. In the years ahead, we want to find more innovative ways to enhance the customer experience by raising the bar on delivering an economical home shopping experience,” he added.
Home Box is also offering customers the option of online shopping at Homeboxstores.com, its fastest growing store with more than 6,000 options.
“Our key differentiator has always been the price point with curated range. We believe in offering best value products without compromising on quality. Customers visiting our store in Deerfields Mall will be able to experience at first hand the thrill of selecting and buying quality products that don’t pinch their pocket,” he said.
Home Box, which now has 30 stores in three GCC countries ( UAE, KSA & Bahrain) and 12 franchise stores in Africa, is set for further expansion in the UAE, with new stores scheduled to be opened in Ras Al Khaimah and their 3rd store in Sharjah soon.
The first two days of the 25th edition of Beautyworld Middle EastOctober 6, 2021 | By RetailME Bureau
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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