Dubai-based retail conglomerate Al-Futtaim Group has decided to add a new international home improvement brand Homeworks to its portfolio.
Later this year Al-Futtaim will launch Homeworks in Jeddah, Saudi Arabia and Cairo Festival City, Egypt to be followed shortly by Riyadh.
The retail group has hired London-based creative agency Dalziel & Pow to create a new brand identity, develop a graphic language for the brand and define the store experience ahead of launching the stores.
Growing interest in do-it-yourself and home improvement, higher disposable income within an increasing middle class and demand for a more organised western retail model drove Al-Futtaim to develop Homeworks for the MENA region.
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
The jewellery making industry has been under tremendous scrutiny over the yearsFebruary 11, 2021 | By Shruthi Nair
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Homegrown, organic and plant milk company, Koita has announced its expansion into
UAE-based Home Box has expanded its footprint in Abu Dhabi by opening
Carrefour has announced that it is expanding its robotic fleet, adding 11
Al-Futtaim ACE launched its brand new express store at Nakheel Mall in
Marking the 200th hypermarket opening in Cairo, Egypt, LuLu is celebrating the
Pan Emirates has unveiled its second store at the Doha Festival City
Emerging technologies and IT integration in businesses have been taking place for
British fast-fashion retailer Primark says it has no plans to sell its
“The saying home is where the heart is, has now changed to
UAE-based Emaar Malls have announced the resignation of its CEO, Rajiv Suri
Nakheel Malls, the retail arm of master developer Nakheel, has launched its
Majid Al Futtaim has underlined its commitment to sustainability and creating unique