2XL Group’s OC Home to rollout 100,000 sqft of retail space


December 22, 2022 | By RetailME Bureau

Furniture retailer 2XL Group’s OC Home plans to rollout 100,000 sqft of retail space with new store launches in Oman and the UAE.

Within a year of its successful operations in the UAE OC Home now has four stores across the emirates with prime locations in Dubai Hills Mall, City Centre Zahia, Mega Mall & high street of Al Bateen in Abu Dhabi and plans to add four more including its debut in Oman.

Addressing multiple facets of the UAE’s furniture industry that’s expected to register a positive CAGR of 7% during 2020-25, OC Home plans to ramp up its portfolio to cater to the rise in expatriate influx. A rise in competition is also on the anvil with the emergence of multiple players vying for top-of-mind brand recall in the affordable home décor space.

“Our prime goal has always been researching the market and focusing on creating products that simplify the everyday lives of our customers. We have carved a niche for compact and functional living by offering smart and space-saving furnishing options. The youth and essentially the millennials’ need for residential spaces are modern, minimalistic yet functional. We cater to this blend bearing in mind affordability. That’s why probably 60% of our customer base are millennials, not to forget the diverse expatriate youth who call UAE their home. OC Home’s creative touch does excite varied choices from simple, contemporary and traditional to boho and chic. And by offering it all in inimitable designs, high quality and aesthetic sense of home décor at affordable prices we’re trying to redefine minimalistic living,” said Suood Abdul Rahman Ali, CEO, 2XL Home & OC Home.

With the rapid evolution of e-commerce that’s expected to grow by 40% YoY customers continuously seek the opportunity to play along with the trends of tech-advanced shopping experiences. Features such as high-resolution images, tools like LiveChat, online room planning and 3D viewing have also made way for modern shopping trends. With the momentum catching up for functional and affordable living choices, OC Home plans to complement the rise in demand for innovative furnishing with a further boost in tech advancements and reduced lead times in delivery.

Since its inception, OC Home has also kept sustainability at the core of its design ingenuity to curate products that are 95% plastic-free. The brand strongly feels that sustainability could be an opportunity for the home décor segment as an increasing number of consumers prefer environment-friendly living. The brand plans to inculcate sustainability as a crucial part of its design, commission and operations to drive its future stores and product portfolio narrative.

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