Sustainability: Ariel Middle East brings it’s pod swap shop to ripe market


December 13, 2020 | By RetailME Bureau

Laundry brand, Ariel Middle East is bringing their second pop up Pod Swap Shop to Ripe Market at Academy Park this weekend on 18th and 19th December 2020. The boutique comes as part of their sustainable fashion initiative that aims to raise awareness about purchasing habits when it comes to buying and wearing clothes.

The Ariel Pod Swap Shop encourages people to exchange preowned items of clothing for preloved items available from the brand’s pop-up boutique. The shop has been stocked from Retold, one of Dubai’s leading pre-owned fashion destinations and has items from well-known brands such as Dolce & Gabbana, Ted Baker, Hugo Boss and Zara.

A relatively new concept in the region, the series of pop-up shops from Ariel aim to raise awareness about the importance of using quality detergents to keep clothes looking fresh and bright for longer. The intention is to discourage the throwaway nature of fast fashion, and to encourage people to be more conscious with their shopping habits.

Anyone who’s heading to Ripe Market this weekend can get involved by bringing an item of clothing from their wardrobe to swap with a piece from the Ariel Pods Swap Shop. In addition, people can bring an empty bottle of liquid detergent, to swap for a pack of Ariel PODS. Ariel Middle East launched its first pop up swap shop at Breakout DXB last month and welcomed hundreds of people to get involved and browse the stand.

Ariel is a part of P&G that serves consumers around the world with one of the strongest portfolios of brands, including Always®, Ambi Pur®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau




Download Images RetailME Magazine