Shiseido opens Clé de Peau Beauté in DDF

RetailME Bureau

Japanese brand Shiseido Travel Retail officially opened its first Clé de Peau Beauté counter at Dubai Duty Free (DDF) in Concourse B, of Dubai International Airport. The ribbon-cutting ceremony was attended by DDF senior officials, headed by COO Ramesh Cidambi, and the Shiseido Travel Retail team, headed by president & CEO, Philippe Lesne.

Shiseido Travel Retail introduced its premium skincare brand in DDF in response to the growing demand in the region. The choice of Dubai has been driven by a strong partnership with DDF, the strategic location of the airport, high traffic volumes, demographic of skincare customers – 60% of which are Asian travellers – and world-class facilities.

Commenting at the official opening, Cidambi said, “We are delighted Shiseido chose to unveil this new Cle de Peau Beute counter in Dubai Duty Free, which is a testament to our good partnership with them. Thanks to Philippe and his team for making this possible and we know that our customers are as happy as we are to have this premium skincare brand available in our stores.”

“We are very happy to be here for this first opening of Clé de Peau Beauté within TR EMEA. This has come true, thanks to our very strong and longstanding partnership between our two groups over the years. DDF is really a leading operator bringing new and innovative offers to consumers and we are therefore extremely proud to offer Clé de Peau Beauté to their stores. Clé de Peau Beauté is the #1 brand in Japan in the prestige category and has been number one for many years now,” added Lesne.