Rasasi forays into luxury perfumes

May 17, 2015 | By RetailME Bureau

UAE-based perfume brand Rasasi Perfumes marks its foray into the world of luxury perfumes with the launch of Boruzz, a collection of five opulent fragrances. 

Inspired by pure oudh, the new Boruzz collection comprises three contemporary manifestations of classical pure oudh retailed under the name of oudh Al Boruzz, while the two variants of Attar Al Boruzz are blends of pure oudh and musk.

“Boruzz is targeted at the modern connoisseurs of pure oudh, seeking interplay of royal opulence and sophistication. While Rasasi is a well-known and preferred brand for rich oils, concentrated perfumes and Bakhoor products amongst the elite and regional royalty, it is the first time we are foraying into luxury sprays. The new line of perfumes is certainly a strategic step towards product and product diversification,” says Salim Kalsekar, managing director, Rasasi Perfumes.

“The aim was to blend the best of Oriental confluences with the sophisticated elegance of western luxury brands that is much coveted by this audience. The five fragrances of Boruzz evolved over a period of two years, during which hundreds of blends were evaluated and tested on focus groups. The overwhelming preference for the selected fragrances makes us confident of success.”



Previous Article Next Article


UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau

Download Images RetailME Magazine