Fitness First’s 31st club comes up at Business Bay in Dubai


June 21, 2015 | By RetailME Bureau

Fitness First Middle East, the health and fitness club chain whose franchise is owned and operated by the Landmark Group in the MENA region, has opened its 31st club in the UAE.

Spread across 21,000 sqft, the new platinum club – in line with the brand’s new, vibrant and energetic look – is located at Vision Tower, Business Bay in Dubai. The club will offer its members platinum facilities, best-in-class exercise equipment and free group exercise classes with certified instructors in an outdoor GX (Group Exercise) studio.

The expansive facility will also feature an impressive Cycling studio, a Core Juice Bar, extensive free weights, strength and exclusive freestyle and Fitzone areas purpose built for functional training. Other facilities include an open area for Yoga, multifunctional exercises, Synergy 360 training system, Escape Octagon Olympic lifting platform, video wall and Nutrition by Fitness First offering a complete solution for wellness and fitness.

“The demand for quality, effective and complete fitness solutions is on the rise in the UAE. Business Bay is a bustling area in the heart of Dubai and our new mixed club will aim to cater to the demand for professional and expert advice with regard to comprehensive fitness regimes. As a leader in providing fitness solutions, making the facilities available and encouraging everyone to follow a strict exercise regime and diet plan is a realistic goal that we will continue to work towards. The results are there to see, and hence we want to focus on motivating our members to go further in life and inspire others to do the same,” says George Flooks, COO, Fitness First Middle East.

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