Drew Barrymore’s first store at Centro Mall Beirut

RetailME Bureau

Flower Beauty brand by Hollywood actor Drew Barrymore has opened is store in Centro Mall, Beirut. It is the brand’s first standalone store in the world.

The Flower Beauty store, launched in partnership with Beirut Luxury, carries the world-renowned brand’s extensive collection of makeup and beauty accessories and beauty tools.

Flower Beauty, the brainchild and mission of Drew Barrymore – the award-winning Hollywood star, producer, director, model and makeup entrepreneur – and her straight forward, no-nonsense philosophy of empowerment: that women everywhere deserve the best quality and the most effective products at an affordable price.

Entirely literally growing up in the makeup artist’s chair and throughout her professional acting career, Drew Barrymore has learned a thing or two about beauty. Since 2012, when she first launched Flower Beauty, she wants to share her passion, signature look and her approach to beauty with women around the globe.

Located on the ground floor of Centro Mall, the contemporary Flower Beauty store comprises customised cosmetic product displays. The pleasing strategically placed lighting accentuates the pink and beige walls’ detailing punctuated by video walls displaying the brand’s new arrivals, promotions and offers.

Ergonomically-designed beauty stations equipped with makeup chairs are conveniently placed in-store, with precise product segmentation for the makeup, fragrance and beauty accessories’ lines. These dedicated experience zones are staffed by highly trained and highly experienced multilingual cosmetics professionals, to serve and guide clients on the latest innovations from Flower Beauty.

In essence, Flower Beauty’s passion is to create cosmetics and beauty tools that not only make life easier but look and feel amazing too. The US-based brand prides itself on being cruelty-free. The safety of its consumers is the brand’s highest priority, and so all Flower Beauty products are hypoallergenic and non-comedogenic.