It is a misconception that only eating habits change during the holy month of Ramadan; scent preferences change as well, indicates KSA-based online platform Golden Scent. For instance, consumer search and demand for oud notes in fragrances and bakhoor surged over 300% during Ramadan traditions.
Similarly, as musk is often associated with religious significance during the Ramadan period it becomes among the top 10 sought after ingredients and notes increasing in demand and searches by over 200%.
While in recent years tobacco notes in fragrances has seen a high demand particularly for Ramadan gifting. Additionally, people also start to look for home accessories such as incense burners and aroma diffusers for a special Ramadan experience especially during gatherings.
“Oriental fragrances and Arabic brands are still far from aligning themselves with the local traditions when it comes to Ramadan, unlike fashion where many big brands are now releasing Ramadan collections and special releases,” observed Darine El Sabbagh, Managing Director of Golden Scent.
Yet, changes are visible as platforms such as Golden Scent are leveraging peak business periods and special occasions including Ramadan and Eid to launch exclusive collections to inspire consumers. For example, Golden Scent is all set to launch ‘Caviar Bakhoor’ a first-of-its-kind concept in the region.
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