Choithrams, P&G, Zulekha Healthcare Group partner to raise awareness around breast cancer


October 7, 2022 | By RetailME Bureau

Choithrams, P&G, Zulekha Healthcare Group partner to raise awareness around breast cancer

For the third consecutive year Procter & Gamble (P&G) has partnered with Choithrams and Zulekha Healthcare Group for the ‘Pink it Now’ campaign as part of Breast Cancer Awareness Month in October. In its 11th edition this year Pink it Now is dedicated to increasing awareness of the disease, promoting screening and early detection under the theme “Bolder and Stronger Together.”

The Pink It Now campaign aims at helping save lives by increasing awareness of breast cancer and providing the local community with mammograms. Since the start the campaign has raised awareness and added approximately 3,000 women to the overall screening number of 13,500 over 11 years covering free screening and consultations at Zulekha hospitals every year.

Commenting on the initiative, Claudia Manuel, Communications Director, P&G said, “P&G’s support for Pink It Now stems from our commitment to be a force for good through our brands wherever we operate. The initiative continues to play a key role in promoting early detection and prevention of breast cancer in the region. And we are pleased to play our role in continuing to help eliminate stigma and shine a light on the importance of early detection. In addition to advancing awareness, it provides partners and consumers the opportunity to get involved and support this important cause.”

Breast cancer is the most frequently diagnosed cancer among women in Gulf countries with 1 in 8 women being diagnosed in their lifetime, according to Al Jalila Foundation. This highlights the critical need for research to keep up with the latest developments in treatment and care as well as the importance of early detection as the most effective way to overcome cancer and live life to the fullest.

As part of the campaign upon purchasing up to AED50 worth P&G brand products such as Pampers, Tide, Ariel and Herbal Essences Pantene, Always and many more at Choithrams between October 1 and 30, customers will receive a free breast cancer consultation and mammogram with a two-month validity.

“On this vital occasion, we are proud to be reinstating our partnership with P&G for Breast Cancer Awareness Month. Giving our customers an added value and opportunity to take part in an initiative that carries such nationwide relevance,” added Rajiv Warrier, CEO, Choithrams.

“After successfully encouraging our women residents to come forward and take up free screenings, we are excited to open checkups this year again and spread awareness through our corporate partners for the next two months. We have had male breast cancer survivors too treated with us. We strongly advocate those with any symptoms to break stigmas and step forward to screen. This is a wonderful initiative that allows all to take an active part in promoting good health,” stated Zanubia Shams, Co-Chairperson at Zulekha Healthcare Group.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau




Download Images RetailME Magazine