The Greenhouse – Chalhoub Group’s space for innovation and entrepreneurship – and Instagram, continue supporting start-ups in the region with the second programme of the Beauty Lab that selected five uprising female entrepreneurs. This marks the continuation of the Group’s partnership with Instagram to empower and support local start-ups, after the successful Fashion Lab programme last year. The collaboration includes hands-on mentorship to support up-and-coming innovators in beauty and skincare throughout the early stages of their entrepreneurship journey.
The five selected brands include Rena Roots, Palma De Salus, Alam Health & Beauty, Nood and Salma. The start-ups had the chance to test and market their brands in-store and online through FACES, Chalhoub Group’s beauty retail concept in the Middle East, and Beauty Nation the Group’s online beauty platform.
The Beauty Lab incubator is designed to unearth emerging and unique beauty & wellness start-ups with an aim to accelerate the growth of the indie beauty category in the MENA region. Building on the success of the inaugural Beauty Lab Program launched in 2019 the 2022 edition is going bolder by expanding into the wellness, clean beauty and new innovative categories.
Commenting on the partnership Rafi Dikranian, Senior Innovation & New Ventures Manager at The Greenhouse said, “At Chalhoub Group, we are always looking for ways to stay ahead of the curve – curating and cultivating brands with the potential to innovate and excite. With The Greenhouse and through this partnership with Instagram we are committed to empowering regional start-ups in the beauty and skincare space, supporting those entrepreneurs building sustainable brands that we believe can deliver the products and solutions that regional customers want.”
“People have always come to Instagram to connect with brands and people they love. With a vibrant community of more than one billion people, a business presence on Instagram is like being on one of the busiest street corners in the world. In fact, 90% of people follow a business on the platform today. We are excited to announce our second partnership with Chalhoub Group to celebrate and support female entrepreneurs in an emerging sector such as clean beauty and help them take their brands to the next level. At Instagram, we will continue to constantly evolve our tools, introduce new features and embark on new initiatives to support small businesses and help people discover them to further drive their growth,” added Mansour Salameh, Head of Retail & Ecommerce, for MENA, at Meta.
With this second Beauty Lab cohort, Chalhoub Group is reiterating its commitment to start-ups, women empowerment, innovation and clean beauty. The Group is supporting brands with the potential to make an impact on the global beauty business, driving economic growth and creating jobs and opportunities for the region.
The key to a successful omnichannel future
A frictionless omnichannel experience which is predictive, value-focused, and highly personalised is
February 16, 2023 | By RetailME Bureau
Scandinavian brand J Lindeberg capitalises on the rise of athleisure to expand in the UAE
J Lindeberg was started by Johan Lindeberg in 1990s with the aim
September 2, 2022 | By RetailME BureauSunset Hospitality Group accelerates expansion plans to open 20+ international venues in 2023
Apparel Group marks 17 years of partnership with Tommy Hilfiger with unique NFTree
/ 
Géant, part of GMG, recently opened two new stores. The brand has
UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in
The growth opportunity for food and grocery retailers during the Holy Month
From value, variety and convenience to philanthropy GMG retail stores, including 16
What does 2023 look like for consumers in Saudi Arabia? A Nielsen
Dubai-based food & grocery retailer Union Coop has launched its discount campaign
Technology has the potential to transform everyday life in Africa for the
Looking at the regional food retail landscape, one can’t ignore the fundamental
In the early 1970s when large-scale oil exploration activities started, the UAE
Waitrose & Partners UAE has renovated its 45,770 sqft Dubai Mall store
/ 
Swiss Arabian is redefining the fragrance journey of customers by reimagining perfume development,
UAE-based retail conglomerate Apparel Group has announced its strategic partnership with Indian
Middle Eastern luxury retailer Chalhoub Group has entered the pharmacy sector by
Off-price multi-brand retailer BFL Group has launched its first ‘Beauty For Less’
Middle East’s luxury retailer Chalhoub Group’s homegrown fragrance brand Ghawali has opened
Chalhoub Group’s home-grown beauty brand FACES has unveiled the launch of SKIN
Starting January 9, Apple’s fitness and wellness service Fitness+ will introduce new
The global femtech market – including software and tech-centric products, services and
A joint venture between AppCorp Global and Lal’s Group of Companies, Harley
Beauty omni-retailer FACES, part of Chalhoub Group, has partnered with The Detox
UAE’s newest digital fitness and wellness platform GoWell is designed to empower
For the third consecutive year Procter & Gamble (P&G) has partnered with
Previous Article
