Middle Eastern luxury retailer Chalhoub Group has entered the pharmacy sector by signing a joint venture (JV) agreement with PATYKA, a French certified-organic and science-backed skincare brand.
Insights from Chalhoub Group’s proprietary research indicates that currently skincare is projected to be the fastest growing category in beauty. In addition, the pharmacy skincare sector in the GCC is worth approximately $1 billion indicating the significance of this market. With the rising demand for clean and sustainable brands PATYKA will introduce a range of science-backed, organic products to meet the regional consumer needs.
“We are thrilled to have been chosen by PATYKA as their partner in the Middle East, and to be given an opportunity to contribute to this great brand’s growth in our region. We share with the PATYKA team similar values, this willingness to help our consumers take good care of their skin, and a vision for the long term with great quality products built in a consumer-centric way,” said Michael Chalhoub, President of Joint Ventures and Strategy, Growth, Innovation and Investment at Chalhoub Group.
Chalhoub Group aims to make PATYKA products available at pharmacies and stores across the UAE, Bahrain, Qatar, Kuwait, and Saudi Arabia by June 2023.
“We are excited to partner with Chalhoub Group and bring PATYKA to the Middle East market. PATYKA is committed to long-term investments and strategic partnerships, and we believe that our joint venture will bring a key brand to the region, continuing to address the evolving needs of customers and meeting the growing demand for high-quality, science-backed clean beauty products built on a foundation of ethics,” added Pierre Juhen, CEO, Finoli Group.
The key to a successful omnichannel future
A frictionless omnichannel experience which is predictive, value-focused, and highly personalised is
February 16, 2023 | By RetailME Bureau
Scandinavian brand J Lindeberg capitalises on the rise of athleisure to expand in the UAE
J Lindeberg was started by Johan Lindeberg in 1990s with the aim
September 2, 2022 | By RetailME BureauSunset Hospitality Group accelerates expansion plans to open 20+ international venues in 2023
Apparel Group marks 17 years of partnership with Tommy Hilfiger with unique NFTree
/ 
Géant, part of GMG, recently opened two new stores. The brand has
UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in
The growth opportunity for food and grocery retailers during the Holy Month
From value, variety and convenience to philanthropy GMG retail stores, including 16
What does 2023 look like for consumers in Saudi Arabia? A Nielsen
Dubai-based food & grocery retailer Union Coop has launched its discount campaign
Technology has the potential to transform everyday life in Africa for the
Looking at the regional food retail landscape, one can’t ignore the fundamental
In the early 1970s when large-scale oil exploration activities started, the UAE
Waitrose & Partners UAE has renovated its 45,770 sqft Dubai Mall store
/ 
Swiss Arabian is redefining the fragrance journey of customers by reimagining perfume development,
UAE-based retail conglomerate Apparel Group has announced its strategic partnership with Indian
Off-price multi-brand retailer BFL Group has launched its first ‘Beauty For Less’
Middle East’s luxury retailer Chalhoub Group’s homegrown fragrance brand Ghawali has opened
Chalhoub Group’s home-grown beauty brand FACES has unveiled the launch of SKIN
Starting January 9, Apple’s fitness and wellness service Fitness+ will introduce new
The global femtech market – including software and tech-centric products, services and
A joint venture between AppCorp Global and Lal’s Group of Companies, Harley
Beauty omni-retailer FACES, part of Chalhoub Group, has partnered with The Detox
UAE’s newest digital fitness and wellness platform GoWell is designed to empower
The Greenhouse – Chalhoub Group’s space for innovation and entrepreneurship – and
For the third consecutive year Procter & Gamble (P&G) has partnered with
Previous Article
