Chalhoub Groub bring luxury clean beauty brand La Bouche Rouge to the GCC


March 3, 2022 | By RetailME Bureau

Chalhoub Group, alongside other investors, has invested in French clean beauty brand La Bouche Rouge to meet growing consumer interest in clean beauty products. The conscious beauty movement is gaining traction in the region, as clean skincare regimes have become a high priority for consumers as part of their overall wellbeing.

Since its inception in 2017 La Bouche Rouge, meaning ‘red lips’ in French, has aimed to curate luxury that makes life more beautiful all the while protecting the planet for future generations. The brand seeks to redefine consumption, production, and redistribution with the objective of leaving a positive impact throughout the process. La Bouche Rouge’s quest for natural beauty is also reflected in its proprietary lab where it develops patented, singular formulas with a minimum of 60% active ingredients and up to 91% for its lipsticks. Taking packaging to a new level of chic while aligned with La Bouche Rouge’s environmental commitment, the products come in refillable, eco-designed leather cases.

“We are delighted about this collaboration with Chalhoub Group that marks a new milestone in our development strategy in the Middle East towards one ambition: to create desire around a new beauty luxury paradigm, one that does not compromise between results and sustainability. It’s the duty of our generation to close this gap and to inspire all to make a difference,” said Nicolas Gerlier, President and Co-founder of La Bouche Rouge.

“Our investment in La Bouche Rouge is a great example of Chalhoub Corporate Ventures and Acquisitions strategic approach where we look to actively invest in businesses where access to the Chalhoub ecosystem can accelerate value creation while giving us learning and exposure to high growth start-ups,” said Sharmila Murat, Chief Investment Officer at Chalhoub Group.

“We are proud to introduce La Bouche Rouge – the first high-end, French clean beauty brand into the region, leading the way in this vital category. With this addition to our beauty portfolio of over 84 brands, we are diversifying our offering to continue delivering on our promise to delight our customers,” said Nabil Chalhoub, Vice President of Beauty Franchise at Chalhoub Group.

La Bouche Rouge is currently available in ‘A Concept by Muse’ in Riyadh, KSA and in Harvey Nichols at Mall of the Emirates in Dubai, U.A.E. Looking ahead, Chalhoub Group plans to complete a brand rollout across the Middle East by early next year.

By 2023 La Bouche Rouge will be available regionally at Tryano Yas Mall – Abu Dhabi, U.A.E.; Faces Nojoud Center – Jeddah, KSA; Bloomingdales – The Dubai Mall, U.A.E. and Kuwait; Harvey Nichols and Galleries Lafayette – Qatar

 

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Al Maya Group has announced the opening of its new supermarket in Arabian 

Continue Reading

September 29, 2022 | By RetailME Bureau

Locally-owned supermarket Spinneys and pharmacy retailer Aster Pharmacy have joined forces to 

Continue Reading

September 5, 2022 | By RetailME Bureau
The pandemic has undoubtedly affected us all

Majid Al Futtaim has announced its audit reviewed operational and financial results 

Continue Reading

August 24, 2022 | By RetailME Bureau

Dubai’s largest developer Emaar has announced that it will sell it’s online 

Continue Reading

August 22, 2022 | By RetailME Bureau

Walmart announced this week that it will offer Paramount Global’s streaming service 

Continue Reading

August 19, 2022 | By RetailME Bureau

Employee retention has been on every company’s minds, especially since the fears 

Continue Reading

August 16, 2022 | By Shruthi Nair

The Frozen Chicken’ as Spinneys was fondly referred to back in the 

Continue Reading

August 8, 2022 | By Shruthi Nair

Veppy.com, a Q-Commerce marketplace startup just announced their go live date in the 

Continue Reading

July 20, 2022 | By Justina Eitzinger

GMG, a global well-being company retailing, distributing, and manufacturing a portfolio of leading 

Continue Reading

July 19, 2022 | By Justina Eitzinger

Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot 

Continue Reading

May 9, 2022 | By Shruthi Nair

Eid Al-Fitr is an occasion to gather with your friends and family 

Continue Reading

April 29, 2022 | By Zubina Ahmed

Leading retailer LuLu Group further strengthened its presence in the Emirate of 

Continue Reading

April 28, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine