Boots collaborates with Emart to enter South Korea

RetailME Bureau

British pharmacy chain Boots is planning to expand across Asia having signed a new franchise deal with Emart, one of the largest retailers in South Korea.

Boots and Emart are planning to open stores in shopping centres, high streets and near Shinsegae department stores and Emart hypermarkets, selling Boots brands – including No7 and Soap & Glory – alongside Korean products. The new shops are scheduled to open in the first half of 2017.

“South Korea is considered a leading market for skincare and cosmetics products in Asia today. We believe there is a significant opportunity to extend the reach of Boots’ own brands into this market, and we are thrilled to be doing so with Emart,” says Ornella Barra, co-chief operating officer of the American holding company Walgreens Boots Alliance.

Walgreen Boots Alliance took over Boots in 2014.