Off-price multi-brand retailer BFL Group has launched its first ‘Beauty For Less’ store at the BFL Shopping Centre at Motor City in Dubai.
The store located on the ground floor of the shopping centre offers products from an array of premium brands along with a wide selection of beauty services. The launch is aligned with the Group’s aspirations to foster innovation and introduce appealing beauty concepts in a rapidly evolving retail market.
According to industry reports the beauty and personal care industry has been experiencing tremendous growth in recent years due to rising demand across the region. The impact of social media, rise in new consumers and an increase in e-commerce activities are some of the main factors influencing consumers’ purchasing behaviour. The global beauty and personal care sector is expected to generate revenue amounting to $1.14 billion in 2023 with the personal care segment having the largest market volume of $0.52 billion. As a result, the new Beauty For Less concept offers a complete range of beauty products and services.
Commenting on the opening Toufic Kredieh, CEO and Co-founder of BFL Group stated, “We are delighted by the positive response following the launch of our first-ever Beauty For Less store in the region. We do not intend to stop here, but rather keep exploring new ideas and concepts that will enrich our customer experience. We have progressed in this mission, thanks to the success of our latest BFL Shopping Centre and Luxury For Less store, and we expect the new Beauty For Less store to further enhance this experience. Our latest concept is not just a move towards expanding our offerings, but also a step towards offering women a distinct wellness experience for the best value.”
The store also has its own mobile application to improve accessibility allowing customers to book and enjoy their services seamlessly.
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