Astra make-up store opens at Centro Mall in Beirut


August 5, 2019 | By RetailME Bureau

Italian cosmetics brand, Astra Make-Up, has launched its first standalone store in the world. The store is located at the iconic Centro Mall in the heart of Jnah district in Beirut, Lebanon.

The exclusive Astra make-up store, in partnership with Beirut Luxury, is an oasis of modern-day beauty. It is offering women in the Middle East region the brand’s famed collections of accessible daily luxury cosmetics encompassing eyes, lips, face, hands, beauty accessories and beauty tools.

Astra make-up was founded in 1988 in Todi, Italy when pharmacist Giuliano Settimi realised his lifelong ambition of creating his own cosmetics brand. Today, Astra make-up is present in more than 30 countries around the world, now including Lebanon.

The uniqueness of Astra make-up lies in the fact that the cosmetics brand thrives on the abundant skills and experience of its founder. The passion of its top management combined with creativity, innovation and an all-Italian love for exclusive cosmetic products.

“We are at the side of women who wish to express their personality,” says Nahla Jaber, marketing manager of Beirut Luxury. Astra make-up aims to become the best ally of all those women who wish to express their personality and free their inner creativity while sublimating their charm.”

The trendy new Astra make-up store at Centro Mall is a genuine cosmetics’ paradise. It is where cosmetics’ aficionados can find the latest, most stylish and hottest Astra make-up products, for every mood or occasion and at pocket-pleasing prices.

The Astra make-up store is inviting to walk into customised cosmetic product displays and strategically placed lighting that accentuates the deep black walls. The details are punctuated further by large LED screens displaying the brand’s latest launches, promotions and contemporary look of the season.

Ergonomically designed beauty stations are conveniently placed in-store, with precise product segmentation for eyes, lips, face and hands respectively. These dedicated experience zones are staffed by highly trained and highly experienced multilingual cosmetics professionals, to serve and guide clients on the latest cosmetics’ innovations from Astra make-up.

 

 

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau




Download Images RetailME Magazine