Italian cosmetics brand, Astra Make-Up, has launched its first standalone store in the world. The store is located at the iconic Centro Mall in the heart of Jnah district in Beirut, Lebanon.
The exclusive Astra make-up store, in partnership with Beirut Luxury, is an oasis of modern-day beauty. It is offering women in the Middle East region the brand’s famed collections of accessible daily luxury cosmetics encompassing eyes, lips, face, hands, beauty accessories and beauty tools.
Astra make-up was founded in 1988 in Todi, Italy when pharmacist Giuliano Settimi realised his lifelong ambition of creating his own cosmetics brand. Today, Astra make-up is present in more than 30 countries around the world, now including Lebanon.
The uniqueness of Astra make-up lies in the fact that the cosmetics brand thrives on the abundant skills and experience of its founder. The passion of its top management combined with creativity, innovation and an all-Italian love for exclusive cosmetic products.
“We are at the side of women who wish to express their personality,” says Nahla Jaber, marketing manager of Beirut Luxury. Astra make-up aims to become the best ally of all those women who wish to express their personality and free their inner creativity while sublimating their charm.”
The trendy new Astra make-up store at Centro Mall is a genuine cosmetics’ paradise. It is where cosmetics’ aficionados can find the latest, most stylish and hottest Astra make-up products, for every mood or occasion and at pocket-pleasing prices.
The Astra make-up store is inviting to walk into customised cosmetic product displays and strategically placed lighting that accentuates the deep black walls. The details are punctuated further by large LED screens displaying the brand’s latest launches, promotions and contemporary look of the season.
Ergonomically designed beauty stations are conveniently placed in-store, with precise product segmentation for eyes, lips, face and hands respectively. These dedicated experience zones are staffed by highly trained and highly experienced multilingual cosmetics professionals, to serve and guide clients on the latest cosmetics’ innovations from Astra make-up.
The first two days of the 25th edition of Beautyworld Middle EastOctober 6, 2021 | By RetailME Bureau
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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