British retailer Harvey Nichols has launched a new loyalty app that promises to reward customers by offering one point for every pound spent in the UK – be it in-store or online – and in any UK Harvey Nichols bar or restaurant, including its Oxo Tower restaurant.
Harvey Nichols has taken this step to develop an app over a traditional card to challenge established retail thinking and practice. While research firm Forrester predicts smartphone penetration to reach 90% in the UK in 2015, Harvey Nichols’ own customer research has shown that over 80% of its customers preferred an app to another card.
“To truly reward a customer for their loyalty a brand needs to know their customer inside out and offer a range of relevant and personal rewards, from experiences to gift vouchers and surprises in-between. We want to give our customers more than just pennies for points. Our rewards are uniquely different to competitors’ loyalty schemes, firstly because it’s an app – which we believe is the future of communication with our customers instant, personalised and modern – and secondly it offers customers brilliant and indulgent experiences according to their spend,” shares Shadi Halliwell, group marketing and creative director, Harvey Nichols.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
The global sporting and athletic goods market grew from $165.28 billion in
The digital universe for retail is hyper-expansive and today it includes a
How advances in artificial intelligence (AI), cloud computing, robotics, 3D printing, internet
Hybrid shopping is the primary buying method for 27% of consumers, found
Regional e-commerce major noon.com has completed the acquisition of the online fashion
Online flowers and gifting destination Floward has raised $156 million in its
Online retail sales surpassed $1 trillion in 2022 for the first time
Earlier this year (in July to be specific) French brand Sandro announced
Airport retailer Dubai Duty Free’s total sales on its 39th anniversary topped
Online share in FMCG sales has been growing all over the world,
Online retailer SHEIN has adopted digital thermal transfer printing to accelerate printing
Previous Article
