‘Green Champions’ needed to attain UAE’s zero waste goal: Here’s a look at one


April 4, 2023 | By RetailME Bureau

‘Green Champions’ needed to attain UAE’s zero waste goal: Here’s a look at one

Every year over 500 million aluminium beverage cans are sold in the UAE but 93% of these cans end up in landfills, indicates research by Emirates Environment Group. Landfills in the UAE, particularly in Dubai, are overwhelmed by massive amounts of waste from materials including aluminium, plastic and metal, among others.

Outside of the many initiatives and strategies the emirate is undertaking, including increasing the cost of disposing waste in landfills, concerted effort is being taken to ensure zero waste by 2030.

Aligned with the goal leading dairy cooperative FrieslandCampina, the owner of Rainbow Brand in the Middle East, has committed to collect two million Rainbow tins (weighed at 100 tons) in 2023 amid a massive nation-wide sustainability drive in the UAE in collaboration with Recapp. It is an extension of a pilot programme to collect and recycle Rainbow cans from tea shops in the UAE.

In 2022 FrieslandCampina had collected six tons of tins and a total of 110,000 tins. For 2023, the dairy cooperative plans to collect 100 tons of tins and a total of two million tins.

To accelerate this vision and achieve such an impact FrieslandCampina has rolled out a ‘Green Champions’ sustainability schools’ programme in collaboration with Emirates Environmental Group, which encourages UAE residents and members of society to understand the benefits of recycling.

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