GMG opens Monoprix outlet in Abu Dhabi

GMG’s Everyday Goods – Retail division is now expanding into the country’s capital city with the opening of the first Monoprix in Abu Dhabi.

After a series of successful launches in Dubai, including branches at Nakheel Mall, Jumeirah Town Centre and Dubai Hills, the Abu Dhabi branch is centrally located in the Avenue at Etihad Towers. The 11,300-plus square feet space houses everything from high-quality foods to the latest home décor all under one roof, a first for the capital.

Promising the ‘local fresh market’ experience, Monoprix at Etihad Towers features a butchery offering a complete range of meats and choice cuts, a fishery selection that includes the freshest local and regional catch and cheese selections, each with the signature of reputed French gourmet professionals. Customers can also enjoy baked goods and pastries reminiscent of the best Parisian patisseries. Further, shoppers will also get to enjoy bespoke in-store concepts such as the first interactive juice and salad bar.

Monoprix in Avenue at Etihad Towers will also encourage local produce as an integral part of the company’s overall ‘farm to fork’ approach, whilst also housing an extensive range of high-quality private label food and non-food products.

The store also houses an exclusive beauty and personal care section in addition to shop in shop wellness, Supercare pharmacy and the Maison concept where the ‘art of living’ is celebrated through a selection of the finest houseware with a French edge. From cutlery and glassware to storage and linen and décor pieces, the theme is simple lines and earthy colours.

“Our first opening in Abu Dhabi reinforces our firm commitment to building the Monoprix brand in the UAE by opening in strategic locations and embedding ourselves into the hearts and lives of the discerning audience who call this region home,” said Marc Laurent, President, Retail – Everyday Goods, GMG.

For added convenience, Monoprix at Etihad Towers will also offer home delivery and online shopping through partners.