GMG opens Columbia store in Singapore’s Jewel Changi Airport

UAE-based diversified business GMG has been appointed as American outdoor sportswear brand Columbia’s exclusive distributor partner across Singapore and Malaysia, extending the company’s two-decades-long partnership. GMG recently inaugurated the Columbia store at Jewel Changi Airport to bring the brand’s vision of helping people to push their boundaries and achieve their greatest potential.The 1,100 sqft Columbia store at Jewel Changi Airport will offer consumers an extensive range of premium outdoor essentials.

“The opening of Columbia’s new store in Singapore is a testament to the strong partnership GMG has built with Columbia in the GCC region over the past two decades. We are absolutely thrilled to extend this partnership to the SEA region as well – allowing us to have exclusive distribution and retail operation rights in both markets. We look forward to igniting the inner adventurer of the urban active community in Singapore, and to journey with them wherever their escapades take them,” said Carl Masterman, President – Sports, GMG.

With Columbia’s return to Singapore, shoppers can look forward to a greater sense of community in the outdoor sporting scene that the brand aims to foster.

“We recognise the affinity Singaporeans have towards outdoor sports and we’re excited to better serve the needs of Singapore’s sporting community – especially the growing segment of urban active consumers that seek the best of Columbia’s lifestyle and performance offerings with the opening of this new store,” added Jaclyn Tan, Vice President of Marketing & Brand, GMG Asia.