Global Village partners with Coca-Cola Middle East
For its 27th season that opens on October 25 UAE’s multicultural family entertainment destination Global Village has partnered with Coca-Cola Company Middle East. Global Village has signed a strategic multi-year partnership that will see Coca-Cola become the official soft drinks and water partner for the family destination.
Commenting on the partnership Mohamed Sharaf, COO, Dubai Holding Entertainment said, “We are delighted that Coca-Cola Middle East has chosen to partner with Global Village. Uniting cultures to create special moments is a purpose we share, and through this partnership we will deliver some unforgettable guest experiences together. Solidifying the position of Dubai as a leading touristic destination with an ever growing and evolving entertainment and leisure offering is at the heart of our vision at Dubai Holding Entertainment. We look forward to announcing exciting collaborations with Coca-Cola Middle East, giving Global Village guests even more reasons to look forward to Season 27.”
Both brands will collaborate across a range of activations, providing guests with unique experiences, interactive installations and special events, which will be exclusively available at Global Village. Coca-Cola Middle East will also leverage its global sponsorships and assets during the season, including the FIFA World Cup Qatar 2022 of which The Coca-Cola Company has been an official sponsor since 1978.
“We are extremely pleased to partner with Global Village to further expand our presence in the UAE and across the wider region. As one of the world’s most iconic brands bringing millions of people together over a Coke, it was a natural fit to join hands with Global Village – a destination that also takes millions of guests on a shared journey rich in culture, cuisine, and entertainment from around the globe,” added Tolga Cebe, Vice President & General Manager Middle East, The Coca-Cola Company.
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