Riyadh’s beauty scene is about to welcome one of the world’s most influential beauty retailers. Ulta Beauty is preparing to open its first store in Riyadh at Panorama Mall, which is owned and operated by Hamat, bringing the globally celebrated beauty destination to the capital.
The upcoming store will span over 600 sqm and will be introduced to the Saudi market by Alshaya Group, marking a major milestone for beauty retail in Riyadh and further strengthening Panorama Mall’s position as a preferred destination for leading international brands.
Founded in 1990s, Ulta Beauty has grown into one of the largest specialty beauty retailer, operating more than 1,400 stores and offering an extensive portfolio across cosmetics, skincare, fragrance, and haircare. The brand is globally recognised for its distinctive concept of bringing prestige beauty, everyday favorites, viral trends, and emerging brands together under one roof.
When it opens at Panorama Mall, beauty enthusiasts in Riyadh will discover thousands of products alongside an immersive shopping experience designed for exploration, experimentation, and expert guidance.
The arrival of Ulta Beauty sends a strong signal to the market. As global retailers expand into Saudi Arabia’s fast-growing consumer landscape, Panorama Mall continues to attract world-class brands seeking a strong presence in Riyadh, reinforcing its reputation as one of the capital’s most established retail destinations.
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