GlamBox For Him indicates growth in men’s grooming market


May 21, 2017 | By RetailME Bureau

GlamBox Middle East, which changed the way women consume beauty via its convenient monthly subscription service, on-trend online shop and engaged community, is now taking on the men’s grooming market, with GlamBox For Him, a new premium offering, tailored to the needs of today’s men with a quarterly subscription box.

GlamBox For Him has been created as a smart, tailor-made, premium offering, aimed at making the shopping and discovery experience for men easy, simple and pleasant. With GlamBox For Him, men will have access to high quality grooming supplies delivered directly to their homes.

“We’re an innovative and disruptive player in the beauty industry. Back in January 2012, the pink glossy GlamBox was making its way to the doorsteps of thousands of women across the UAE, and ever since it’s been a game-changer in the beauty market. Overall, consumers spend more time pointing and clicking to order online, rather than trying on products inside traditional stores, hence subscription boxes such as GlamBox and GlamBox For Him are filling a void, and by all accounts are the new norm of product discovery,” says Matthieu Guinard, CEO, GlamBox.

“In the last five years, we have created incredibly deep connections with our diverse and highly engaged consumers and influencers and we have drawn valuable consumer and data insights about the Middle Eastern beauty market. We also own a direct-to-consumer space that we can leverage for the benefit of the several beauty brands partnering with us, so they can better plan their marketing and sales strategies,” he adds.

As part of the company’s expansion plans, GlamBox has rebranded and revamped its logo, website and the boxes themselves to introduce both GlamBox for Her and GlamBox for Him, creating a new era for the much loved monthly box.

 

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



MENA’s retail pioneer Union Coop has further solidified its retail presence in 

Continue Reading

May 5, 2025 | By RetailME Bureau

As the demand for healthier food choices surges, ROOTS Food is leading 

Continue Reading

April 10, 2025 | By Anurima Das

A new chapter unfolds for the leading tech-driven, hyperlocal e-commerce company, Rabbit, 

Continue Reading

April 8, 2025 | By RetailME Bureau

Lulu Retail, the GCC’s retail powerhouse, has reported a transformative FY 2024, 

Continue Reading

February 11, 2025 | By RetailME Bureau
Lulu and MoIAT join hands to promote UAE-made products

The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu 

Continue Reading

December 6, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau




Download Images RetailME Magazine