Geox renews partnership with Beside Group to expand store network in the Middle East


February 16, 2023 | By RetailME Bureau

Geox renews partnership with Beside Group to expand store network in the Middle East

Italian fashion & footwear brand Geox is expanding its presence in the GCC through a strengthened strategic partnership with Beside Group, a distributor of international fashion brands in the Middle East.

Beside has been the exclusive Geox retailer and distributor in the region since 2020 and has collaborated with the Italian brand to develop a robust business plan. Currently, Geox has 13 mono-brand stores located across key malls in the UAE, Saudi Arabia and Qatar including Dubai Mall, Mall of Emirates, Jeddah Red Sea Mall and Doha Festival City Mall to name a few.

Encouraged by the success of their existing stores – as Geox generated approximately €10 million of revenue in the region – the partners have decided to renew the agreement and extend it for another 10 years during which they plan to expand the store network to 25 by 2027.

“We are excited to further develop the project with Beside. A partner that prioritises excellence across all touchpoints of our brand. This renewed partnership aligns with our long-term strategy to establish a premium positioning in the region,” stated Livio Libralesso, CEO, Geox.

“Geox is a global brand recognised for its premium products that blend technical innovation, contemporary design and Italian style. Our international perspective, strong local presence and commitment to preserving the DNA of all our brands make us an ideal match for Geox and its business strategy,” added Hisham Bedier, Managing Director, Beside Group.

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