Geox renews partnership with Beside Group to expand store network in the Middle East
Italian fashion & footwear brand Geox is expanding its presence in the GCC through a strengthened strategic partnership with Beside Group, a distributor of international fashion brands in the Middle East.
Beside has been the exclusive Geox retailer and distributor in the region since 2020 and has collaborated with the Italian brand to develop a robust business plan. Currently, Geox has 13 mono-brand stores located across key malls in the UAE, Saudi Arabia and Qatar including Dubai Mall, Mall of Emirates, Jeddah Red Sea Mall and Doha Festival City Mall to name a few.
Encouraged by the success of their existing stores – as Geox generated approximately €10 million of revenue in the region – the partners have decided to renew the agreement and extend it for another 10 years during which they plan to expand the store network to 25 by 2027.
“We are excited to further develop the project with Beside. A partner that prioritises excellence across all touchpoints of our brand. This renewed partnership aligns with our long-term strategy to establish a premium positioning in the region,” stated Livio Libralesso, CEO, Geox.
“Geox is a global brand recognised for its premium products that blend technical innovation, contemporary design and Italian style. Our international perspective, strong local presence and commitment to preserving the DNA of all our brands make us an ideal match for Geox and its business strategy,” added Hisham Bedier, Managing Director, Beside Group.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BSolid Opening Quarter Sets the Tone for Lulu Retail’s 2025 Strategy
Retail Reboot Summit 2025 Curtain Raiser: Beyond Trends. Into Tomorrow.
FancyTech debuts in MENA to empower brands with scalable, on-brand content through GenAI
Red Sea Mall Introduces 20+ Exclusive Brands in Major Retail Upgrade
/ 
Strong festive sales, operational efficiencies and digital focus helped Lulu chart 7.3%
MENA’s retail pioneer Union Coop has further solidified its retail presence in
As the demand for healthier food choices surges, ROOTS Food is leading
A new chapter unfolds for the leading tech-driven, hyperlocal e-commerce company, Rabbit,
Lulu Retail, the GCC’s retail powerhouse, has reported a transformative FY 2024,
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
/ 
International budget fashion giant, Primark, which has long dominated the retail scene
Dubai has a new landmark for speed lovers and coffee connoisseurs alike
As CEO and third-generation steward of the Taiwanese lifestyle brand LOJEL, An
REDTAG strengthens its value fashion dominance in Saudi Arabia with a new
In a move that underscores the growing synergy between global fashion houses
New space offers personalised experiences, live demos, and a deeper dive into
Tanishq, Titan Watches, and Titan Eye+ come together for the first time
Luxury perfumery is an art that transcends time, weaving personal narratives with
Majid Al Futtaim accelerates its luxury retail strategy in the GCC, building
Born from a need for well-made, versatile activewear that transitions seamlessly into
Trendyol, the global e-commerce powerhouse, has strengthened its presence in the Gulf
Previous Article
