Geox renews partnership with Beside Group to expand store network in the Middle East
Italian fashion & footwear brand Geox is expanding its presence in the GCC through a strengthened strategic partnership with Beside Group, a distributor of international fashion brands in the Middle East.
Beside has been the exclusive Geox retailer and distributor in the region since 2020 and has collaborated with the Italian brand to develop a robust business plan. Currently, Geox has 13 mono-brand stores located across key malls in the UAE, Saudi Arabia and Qatar including Dubai Mall, Mall of Emirates, Jeddah Red Sea Mall and Doha Festival City Mall to name a few.
Encouraged by the success of their existing stores – as Geox generated approximately €10 million of revenue in the region – the partners have decided to renew the agreement and extend it for another 10 years during which they plan to expand the store network to 25 by 2027.
“We are excited to further develop the project with Beside. A partner that prioritises excellence across all touchpoints of our brand. This renewed partnership aligns with our long-term strategy to establish a premium positioning in the region,” stated Livio Libralesso, CEO, Geox.
“Geox is a global brand recognised for its premium products that blend technical innovation, contemporary design and Italian style. Our international perspective, strong local presence and commitment to preserving the DNA of all our brands make us an ideal match for Geox and its business strategy,” added Hisham Bedier, Managing Director, Beside Group.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
In a retail landscape dominated by shelves stacked with finished products, Oo
Pure Gold Jewellers, one of the region’s leading jewellery retail brands, today
Ulta Beauty’s arrival in the Middle East is not simply another international
European denim powerhouse JACK & JONES is making a decisive return to
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
The opening of New Balance’s first-ever Grey store in the Middle East
LOJEL, the global brand celebrated for its design-forward luggage and everyday carry
As youth culture reshapes the global retail playbook, Majid Al Futtaim is
Majid Al Futtaim is strengthening its lifestyle portfolio with a move into
Previous Article
