French brand American Vintage recently opened its doors at The Dubai Mall. Located on the first floor close to the Fashion Avenue in the mall, this is American Vintage’s third location to open in the UAE, the others being Dubai Marina Mall and City Walk.
Founded by Michael Azoulay in 2005 as the first womenswear store in Marseille – which later added menswear and accessories collections – the essence of American Vintage is its effortless relaxed style with a sophisticated twist. The brand now operates from over 140 stores and points of sale across the globe, and has become synonymous with informal, easy to wear pieces that every woman and man can experience.
American Vintage has redefined the definition of basics into trendy and timeless pieces. These are simple, stripped back clothes made from the most comfortable fabrics, featuring unique details, and this desirable combination makes them a joy to wear.
The layering of ‘second skin’ fabrics plays an important role and is central to the brand’s Autumn/Winter 2017 collection. ‘Homewear’ pieces comprise beautiful fluid separates in which to lounge and relax, such as loose pants and long sleeve T-shirts. Add an oversized knit in jersey or ribbed wool to create a gorgeous cocooning effect for the ultimate in luxurious comfort.
The appropriateness of colour is a key element of the brand’s DNA, with over 200 colours developed every season, and this endeavour is clearly visible in the Autumn/Winter collection. The colour palette this season is sometimes soft and muted – hues of light beige, cream and greys abound, or offering earthy, nature inspired tones of russet, brick and botanical green.
The layering concept, another characteristic of the brand, is ideal for the winter months of the UAE, where the temperature can fluctuate between sunrise and sunset. The purity of fabrics enables skin to breathe, while soft cotton linings promise comfort and flexibility for ease of movement.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
In a retail landscape dominated by shelves stacked with finished products, Oo
Pure Gold Jewellers, one of the region’s leading jewellery retail brands, today
Ulta Beauty’s arrival in the Middle East is not simply another international
European denim powerhouse JACK & JONES is making a decisive return to
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
The opening of New Balance’s first-ever Grey store in the Middle East
LOJEL, the global brand celebrated for its design-forward luggage and everyday carry
As youth culture reshapes the global retail playbook, Majid Al Futtaim is
Previous Article
