Wienerwald to come to Dubai


December 22, 2014 | By RetailME Bureau

Germany-based casual dining brand Wienerwald – well-known for its roasted chicken offerings, with its famous tagline ‘Rotisserie Chicken since 1955’ – is entering Dubai, with $2.72 million investment into the emirate. The franchised outlet of the fabled food brand will have two stores from the outset, with two signed leases in Jumeirah Beach Residence and Dubai Media City to begin with.

“Casual dining is a concept that is ever-so popular in Dubai. People enjoy going out to malls and food courts or restaurants. As such, thematic dining is highly sought after. We encourage people to come for the food and stay for the ambience. Germany has a lot to offer, and as far as legacy food brands go, Wienerwald embodies the true essence of Germany,” says Jurgen Ellenbeck, project director Wienerwald MENA.

Wienerwald joins the myriad eateries in the emirate, but the Dubai-owners expect to enjoy a sizeable market share with unique offerings, priced affordably. “Our secret is – crispy, golden skin, succulent meat, seasoned with a unique blend of herbs and spices. Our customers love the unique flavour. It isn‘t without good reason that our roast chicken generates the greatest part of our revenue,” reveals Ellenbeck.

Apart from the classic roast chicken, other items on the menu worth a mention include a mix of the all-time-greats as well as the innovative new products. A few highlights on the menu include schnitzel, kiks, chicken wings, burgers and wraps with a bounteous range of salads completing it.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau




Download Images RetailME Magazine