Tim Hortons adds Dark Roast to its coffee menu


January 13, 2015 | By RetailME Bureau

Tim Hortons has launched its new Dark Roast blend. “The launch of Dark Roast is historic for Tim Hortons and it couldn’t have come at a better time than during our 50th anniversary year and the 20th anniversary of Dubai Shopping Festival,” says David Roy, managing director, Tim Hortons International.

“At Tim Hortons, we pride ourselves on serving best-in-class coffee and responding to the evolving tastes of our guests, and our new Dark Roast blend further reaffirms that commitment. We are confident that the people of Dubai will enjoy this new blend and are inspired to include Dark Roast in their daily coffee routine,” adds Santhosh Unni, CEO – food business, Apparel Group.

Tim Hortons Dark Roast is a brand new premium blend made from 100% Arabica beans, sourced from the world’s most renowned coffee regions. The new blend offers hints of citrus, cocoa and earthy tones with a rounded body. It is carefully roasted to bring out the full, rich flavour and aroma of a dark roast coffee, while ensuring a perfectly smooth finish.

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