Tablez Food Company (TBC), the food and beverage (F&B) arm of LuLu Group International, has announced a franchise agreement with Galito’s, a South African casual dining restaurant chain. The exclusive franchise agreement mandates TFC to develop the Galito’s brand across the Middle East, India and Sri Lanka.
In the UAE, the group is actively looking at strategic locations to open its outlets, and is set to launch its first restaurant in the country in the fourth quarter of 2014. TFC aims to invest over $14.97 million towards the launch of 15 outlets in the UAE within next four years. In India, TFC plans to invest $10 million to launch 10 outlets within the next five years.
“TFC is continuously seeking to expand its portfolio by introducing world-class F&B brands that cater to the region’s diverse culinary preferences. Our choice of partners is backed by a profound understanding of customer preferences, and we are confident that Galito’s, an exceptional brand known for its healthy and delicious food options, will find a high uptake in the region,” says TFC CEO Shafeena Yussuf Ali.
“We are excited to partner with TFC, which has in-depth knowledge and experience of the region’s F&B scene and enjoys a significant international market presence. In our bid to provide customers with fresh made-to-order meals, we use the healthiest natural ingredients in our marinade and bastings at Galito’s. We look forward to bringing our customised meal options to the Middle East’s health-conscious diners,” adds Louis Germishuys, CEO, Galito’s.
Galito’s offers authentic flame-grilled chicken cooked to perfection using fresh and natural ingredients. Since its inception in 1996 in South Africa, Galito’s has rapidly expanded its operations to develop a strong market presence in the rest of Africa and Canada. Its entry into the Middle East is rooted in its core vision to emerge as a global brand in its category. The agreement with TFC marks a significant step forward in its international expansion strategy.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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