Subway announces partnership with Kamal Osman Jamjoom in the UAE

September 22, 2021 | By RetailME Bureau

Subway has announced a new master franchise agreement in the UAE with development partner Kamal Osman Jamjoom Group (KOJ), marking the start of a new chapter for Subway in the UAE as it seeks to expand its footprint in the region..

The agreement with KOJ will enable significant growth in the UAE in the coming years including accelerated deployment of restaurant remodels – featuring a new, modern “Fresh Forward” design – as well as improved, guest experiences, both on- and off-premise.

“As Subway continues to expand internationally, we are focused on attracting well-established, large-scale operators in regions where they can leverage market expertise to help our brand thrive,” said John Chidsey, Chief Executive Officer of Subway. “KOJ has a proven track record in leading high-profile expansion plans for major brands, and we look forward to working with the KOJ team to improve our brand offering and grow our footprint further in the UAE.”

Established in 1987, KOJ is a major franchise industry player in the Middle East with 675 stores across seven countries, making it one of the largest franchise networks in the region. They are a valued partner to some of the world’s most iconic brands, such as The Body Shop, LEGO, and Early Learning Center.

“As the demand for better-for-you, convenience food increases in the Middle East, it’s more important than ever that Subway is positioned for growth and that we evolve our business model to meet the needs of the local market,” said Mike Kehoe, EMEA President at Subway. “KOJ’s deep knowledge of the Middle East and experience strengthening and expanding other global franchisee brands makes them the ideal partner in the UAE. We are excited to work with KOJ as they build a new food and beverage division, focused on our iconic global brand.”

“Subway is making bold and impressive changes to continue to grow its presence in markets around the world,” said Hisham Al Amoudi, Group CEO of Kamal Osman Jamjoom Group. “We believe that their best-in-class operations paired with their evolving digital solutions position Subway for unparalleled growth in a dynamic market like the UAE. We are looking forward to embarking on this journey with Subway and growing this great business together.”

The agreement with KOJ is part of Subway’s multi-year transformation journey to build a better Subway and improve all aspects of the brand as the business expands its presence around the world. In EMEA, Subway plans to double its number of restaurants across the region in the coming years and will continue to seek strong partners to support the brand on its journey.



Previous Article Next Article


Foodlink Global Restaurants & Catering Services, the F&B services enterprise in India 

Continue Reading

December 29, 2021 | By Zubina Ahmed

‘Tis the time to be jolly! The festive season is back. Celebrate 

Continue Reading

December 19, 2021 | By RetailME Bureau

“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’, 

Continue Reading

December 6, 2021 | By Zubina Ahmed

The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

Download Images RetailME Magazine