Nathan’s Famous brings New York classic to the Middle East


November 12, 2020 | By RetailME Bureau

US-based fast food chain, Nathan’s famous Inc. brings another New York classic, the Nathan’s New York Cheesesteak by Pat LaFrieda, to the Middle East with its partnership with Mezzan Holding KSC.

Through its subsidiary Khazan Meat Factory, Mezzan Holding will manufacture and distribute the cheesesteak, which will be made available to consumers through third-party delivery in the coming weeks, with retail following at the beginning of next year.

Another partnership with Kitopi, a cloud kitchen platform that partners with restaurants for delivery, Nathan’s Famous will also distribute the Pat LaFrieda Cheesesteak through all of the third-party delivery platforms in the area.

“We are looking forward to continuing our partnership with Mezzan by adding another classic Nathan’s Famous menu item to their distribution,” said James Walker, SVP, Restaurants.

“With the positive feedback we have received from our recent launch of the Nathan’s Famous Halal hot dogs with Mezzan, we expect the community will love the New York Cheesesteak by Pat LaFrieda. Mezzan continues to be a great partner and we are delighted that we can continue to introduce new menu items throughout the UAE”, He added.

Khazan Meat Factory, will produce the Halal certified Pat LaFrieda premium quality black angus ribeye, which is topped with caramelized onions, LaFrieda’s Butcher Reserve Steak Sauce, American cheese, and placed on an artisan baguette to create the cheesesteak. Nathan’s Famous introduced the New York Cheesesteak by Pat LaFrieda to the New York area in October of 2019 and have since expanded to their restaurants across the country.

“With Nathan’s well known name from the US and the recent distribution launch of their new Halal hot dogs, we know the New York Cheesesteak by Pat LaFrieda will resonate well with consumers in the UAE,” states Lindsay Wakefield, commercial director of Mezzan Holding.

Nathan’s is a Russell 2000 Company that currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, and 11 foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Last year, over 700 million Nathan’s Famous hot dogs were sold.

70 year old Mezzan Holding KSC is one of the largest manufacturers and distributors of food, beverage,
consumer goods and pharmaceutical products in the Gulf and was listed on the Kuwait Stock Exchange in the second quarter of 2015. The company is headquartered in Kuwait with direct operational activities in Kuwait, UAE, Qatar, Saudi Arabia, Iraq, Jordan, and Afghanistan.

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