McDonald’s to trim menu to speed up service

December 11, 2014 | By RetailME Bureau

McDonald’s Corp. has decided to cut eight items and five extra value meals from its US menu in an attempt to speed up service and reverse the worst domestic sales slump in more than a decade. The new menu will be introduced in 2015, reveals Mike Andres, group president for McDonald’s US unit. While Andres said some items in the McWraps line may be cut, the company didn’t specify which menu items will be eliminated.

“We have to very careful with how we address the menu. Our destination is a modern, progressive burger and breakfast company, adds Andres. McDonald’s also told investors that it is examining its ingredients and may eliminate preservatives. More marketing efforts will emphasise the quality of its food.

McDonald’s same-store sales in the US fell 4.6% in November, the biggest drop since 2001. It was also the 12th straight month without growth in McDonald’s home market, where it has more than 14,000 restaurants. The company is betting that the slimmer menu will improve service and re-establish it as a leader in burgers.



Previous Article Next Article


Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Download Images RetailME Magazine