McDonald’s Corp. has decided to cut eight items and five extra value meals from its US menu in an attempt to speed up service and reverse the worst domestic sales slump in more than a decade. The new menu will be introduced in 2015, reveals Mike Andres, group president for McDonald’s US unit. While Andres said some items in the McWraps line may be cut, the company didn’t specify which menu items will be eliminated.
“We have to very careful with how we address the menu. Our destination is a modern, progressive burger and breakfast company, adds Andres. McDonald’s also told investors that it is examining its ingredients and may eliminate preservatives. More marketing efforts will emphasise the quality of its food.
McDonald’s same-store sales in the US fell 4.6% in November, the biggest drop since 2001. It was also the 12th straight month without growth in McDonald’s home market, where it has more than 14,000 restaurants. The company is betting that the slimmer menu will improve service and re-establish it as a leader in burgers.
CEO’s Agenda: Unlocking the Treasure Chest of Retail Opportunities
Finding the treasure chest of opportunities needs years of journeying through the
January 19, 2024 | By RetailME Bureau
Culinary playbook: On a gastronomic adventure
How is the food service industry in the Kingdom of Saudi Arabia
January 18, 2024 | By RetailME Bureau / 
Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds
In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the
Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals
Majid Al Futtaim – Retail, which holds the exclusive franchise to operate
In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights
As digital transformation across the retail industry continues to accelerate, the expectations
Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers
BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38
Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour
BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by
/ 
Effective immediately for April, RMAL Hospitality introduces a progressive two-day weekend for
Yolk Brands, the homegrown hospitality group behind widely successful Pickl, BonBird and
Duo Gastrobar, Dubai’s latest addition to the culinary scene, and the brainchild of culinary visionaries
Spanning an expansive 3,318 square feet, Al Ghurair Centre is all set
It’s a decade of one of the UAE’s much-loved homegrown restaurants, Raju
How is the food service industry in the Kingdom of Saudi Arabia
City Walk, the design inspired lifestyle destination by Merex Investment, has unveiled
Previous Article
